pets + products
While pet parents often seek the best medical solutions for serious health issues that afflict animals, they also search for the most effective preventative measures to maintain maximum well-being. According to the American Pet
Products Association’s 2015/2016 National Pet Ownership Survey,
Generation Y cat owners are the demographic that shows the largest
spending on feline vitamins.
As this generation ages, cat healthcare spending will also grow. But
only retailers that recognize the distinctive solutions necessary to address specific feline health concerns—such as hairballs, maintaining
healthy taurine levels, joint wellness and age-appropriate care—will remain relevant to consumers who think their animals are the cat’s pajamas.
Sea-worthy Feline Supplements
While behavioral changes may be easy to recognize in some pets, cat
health issues are often more difficult to pinpoint. One of the largest roadblocks to raising a healthy cat is the inability of pet parents to recognize
signs of distress in these animals.
“A lot of people don’t think about their cat’s joint health because cats
just don’t express this need the same way as other species...cats are very
unique, private animals—
unlike a dog or a person,
for example,” says Dana
Ballard, marketing coor-
dinator for Stephenville,
allows cat pet parents to
provide easily digestible
joint and immune solutions to maintain health in
felines, including animals
that can be finicky.
“Cetyl M for Cats is a
dual-purpose supplement for cats that will help maintain joint mobility
and support a healthy immune system,” says Ballard. “Seacure [found
in Cetyl M] is a natural, pre-digested fish protein concentrate to support
immune system health and function. The protein is made from whitefish
As cat parents explore methods of maximizing feline health, retailers must stock shelves with trustworthy
products and provide guidance to pet owners.
BY DOROTHY CROUCH