Not surprisingly, much of the business’
emphasis is placed on nutritional products,
with a particular focus on some of the cutting-edge nutritional concepts emerging in
the pet category. For example, each store
features a five-door cooler for raw foods,
in addition to a wide selection of freeze-dried raw diets. In addition, the Brookside
location utilizes separate coolers for feline
raw foods and raw bones.
“We are big believers in raw,” says
Heck, noting that it is a concept that has
been gaining a lot of traction with Brook-To keep the stores’ product selection
fresh and at the forefront of the latest
pet nutrition trends, the Stouts attend the
industry’s major trade shows to see and
learn about the newest offerings in the
market, selecting items to try out on their
own dogs before adding them to their
store shelves.
