PB: What challenges have you experienced entering the U.S. market?
What opportunities has Dog Rocks gained from it?
Evans: Our leap into the North American pet market has not been
without its blips (and I am sure there will be more to come). The
infrastructure needed in terms of banking, insurance, warehousing
and logistics had to be carefully thought through. We have wonderful
partners now, especially for logistics and warehousing, and with sales
reps and PR companies, we had to meet with quite a few to find
a good fit, but I really try to see every challenge as
something to learn from.
The U.S. market throws up genuinely exciting opportunities every time I visit. I love to meet with existing retailers and distributors to hear their stories, find
out what makes them tick, help them understand our
products better and present new ideas and products.
I have wonderful relationships with the people I work
with in the States, and going to in-house distributor
trade shows as well as Global Pet Expo and SuperZoo
is where the main opportunities come from.
PB: What differences, if any, have you noticed between the U.S. and European markets?
Evans: Selling pet products in the States and Canada
is primarily just like selling them in the European
market. Its just as varied, voluminous and there are
so many regional nuances, but there are two major
differences: Firstly, everyone speaks the same language, which is just brilliant, especially when it comes
to getting your message across. Secondly, Americans
and Canadians are absolutely open to new ideas and
usually willing to give products a go, especially when
they have a proven sales history.
PB: What does the future hold for Dog Rocks?
Evans: We have an excellent infrastructure, and I am
proud to have put that in place. With this solid foundation, I am confident that our path lies in sourcing
new and innovative solutions and services to fulfill
our mission. We plan to introduce two new product
lines and extensions per year from 2016 onwards.
We will assess every opportunity that comes our way
and sift out those that present a good fit. We love our
products and see them as our babies to nurture and
grow. I look forward to partnering with manufacturers
and innovators who share our goals and vision and
guiding more babies as they grow into household
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