and pay close attention to how the animal’s coat and skin reacts to find a
solution. Some shampoo formulations target problems, allowing retailers
to help solve specific issues for customers.
“Today’s pet parents are demanding more from dog shampoo,” says
Barbara Denzer, vice president of marketing for Cardinal Laboratories, in
Azusa, Calif. “No longer do they simply want products that will clean their
dog; they’re looking for specialized shampoos that address specific coat/
skin needs, whether it’s to highlight a white-colored coat or to provide
safe, gentle cleansing for delicate skin.”
Cardinal’s Furrever Devoted Medicated Dog Shampoo, part of the Fur-
rever Devoted Shampoo and Conditioner line, helps relieve itchy, irritated
skin. Chloroxylenol eliminates fungus and mildew (making it a good candi-
date for dogs with fungal issues on paws, too) and salicylic acid softens and
helps shed scaly skin, while botanical conditioners protect skin and coat.
Some lines of products are meant to work synergistically. Each component works on its own, but as you add them together, the results improve.
Zymox is one of those lines. Mild and gentle, Zymox Shampoo and Conditioner use a patented enzyme system to naturally provide relief from
inflammation and soothe itchy, allergy prone skin. If the skin has developed hot spots or scratches already, the gentle yet effective Zymox Topical Cream or Spray with .5% Hydrocortisone will work by itself (or even
better after the shampoo) to heal them without the use of antibiotics. “The
most common feedback we hear from pet parents is ‘Thank you, Zymox,
for making something that works,’” says Deborah Brown, vice president of
Pet King Brands, Inc.
Although the Dog Fashion Spa line, introduced to the U.S. by Groomers
Helper—also the exclusive U.S. distributor of ActiVet brushes—includes
shampoo and conditioners, including a clever bar soap encased in a bath
sponge, the line’s Coat and Skin lotions are also a great retail item for
this section. The safe, non-greasy formulas can be used two ways: as a
leave-in conditioner after bathing or as a between-bath grooming lotion
that can be massaged into the fur and skin to moisturize and deodorize.
Ingredients include botanical extracts including lavender and chamomile
Warren London ( warrenlondon.com): Warren London’s Deep
Cleaning Paw Fizz Tablets provide a deep-cleaning paw soak. The
tablets are made with white tea tree oil, which is a natural antifungal. Soaking the paws helps attack the source of the problem
by fighting fungus and bacteria. It is ideal for pet owners dealing with paw-licking issues.
Absorbine ( absorbine.com): Absorbine Pet Kelp Skin
& Coat Powdered Supplements feature nutrient-rich organic kelp and flaxseed rich in omega fatty acids, and
they deliver over 70 different vitamins, minerals, and
micronutrients that support canine health and help create and maintain a glossy coat and healthy skin. It uses
a special blend of four kelp varieties, all of it organic and
sustainably grown. It’s then hand-harvested, sun-dried
and powdered. The easy-to-use powder can be sprinkled
on a pet’s daily food, or combined with water to create a gravy to pour over their
regular meal. It is also a great complement to raw food diets.
Tomlyn ( tomlyn.com): Tomlyn multi-vitamins are
soft chews that come in formulas for senior dogs,
large/medium dogs, small dogs, puppies
and cats. They are scientifically formulated and loaded with vitamins, minerals,
amino acids, probiotics and enzymes. The
chews provide nutrients essential for healthy
eyes, bones, teeth, skin, brain and heart, and they help maintain overall health.
Opie & Dixie ( opieanddixie.com): Opie & Dixie’s
100% Natural, USDA Certified Organic Spotstik was
created to heal hot spots—an irritating skin condition that can be caused allergic reactions to food
or plants, insect, mite, or flea bites, poor
grooming or underlying skin infections.
In its convenient ‘stik’ form, the Spotstik
makes it a cinch to apply the balm to the
dog’s wound frequently, soothing the discomfort, diminishing the dog’s desire to lick it and helping the spot to heal.
RopaVet ( ropastore.com): RopaDog shampoo mildly
cleans and shines dogs’ coats. It removes dirt, stains and
unpleasant odors. Essential oils help protect the skin and
coat from drying out, preventing itchy skin or irritation. The
natural plant extracts also protect the skin against bacterial
infections, fungal diseases and reduces the problem of flying
insects. The shampoo is suitable for all type of dogs, including
white dogs, and leaves pets’ coats radiant, silky and shiny.
WHAT’S ON THE MARKET: SKIN AND COAT HEALTH PRODUCTS