THE MOST TRUSTED NAME IN THE PET INDUSTRY 104 august 2016 — PETBUSINESS.COM
rawhide,” says Glenn A. Novotny, vice president of sales and marketing
at Emerald Pet Products. But since rawhide is now known for being a
choking hazard and irritating dogs’ digestive systems, “consumers are
looking for safer alternatives.”
Emerald Pet’s Fresh Smileezz dog chews are a great alternative to
traditional rawhides, with the added benefit of promoting dental health.
The chews are designed to surround the entire tooth and massage the
surrounding gum for maximum cleaning action as dogs gnaw away.
The unique grain-free formula uses real parsley, mint and dill to elimi-
nate odor-causing bacteria and give pups minty-fresh breath.
While beef, poultry and pork continue to be the most
popular sources of natural chews, other, less conven-
tional proteins are gaining traction in the category.
“The hottest trends in the category are an ever-ex-panding range of natural alternatives,” says Chilian. “Two
of the hottest emerging segments are naturally shed
antlers and chews made from novel proteins like kan-
garoo, duck or crocodile.”
Barkworthies offers a number of treats made from
free-range kangaroo. These chews aren’t just a novelty,
though. They’re actually a perfect choice for health-con-
scious pet parents—they’re full of iron, zinc and vitamins
B6 and B12, and they’re easy to digest and hypoaller-
Antlers and horns are another great choice for consumers who want an out-of-the-box dog chew. Dallas-based QT Dog offers both naturally shed U.S. deer antlers and water buffalo horns. These chews are super
long lasting, contain no plastic or chemicals, and are rich
in minerals. Pet parents can also rest assured that these
chews are safe for their furry friends and won’t splinter
And for those looking for a non-meat alternative,
there’s the Himalayan Dog Chew by Mukilteo, Wash.-based Himalayan Corporation. This hard cheese chew
is made with cow milk, yak milk, salt and lime juice to
create a long-lasting gluten-free treat.
With so many different types of chews available to-
Pet parents do not want
a one-size-fits-all treat;
they want something that’s
the right size, flavor and
ingredients for their dog.