Defender Spray and more to help dogs between baths.
There’s an answer for any problem your customers may present you with,
including a rinseless shampoo for full non-bath cleanings—Dry Pet Shampoo
Waterless Cleanser. This spot cleaner will remove dirt, urine, feces and other
organic matter from the coat and is labeled for dogs, cats, ferrets and rabbits.
When it comes down to it, retailers need to pay attention to their customers’
needs, and be able to help them resolve between-bath issues. Storeowners and
their employees should be aware of seasonal issues, as well.
“In-store displays is a great way to bring awareness to between-bath products
that customers may not be aware of. Retailers can also run seasonal promotions of
these products, for example during shedding season,” says Roth.
Being knowledgeable about the various problems that can arise will be
beneficial not only to retailers, but to pet parents, encouraging them to come
back to the same store the next time a problem arises.
“Retailers can get sales, benefit the pet and benefit the customer. Helping
solve problems helps you create a relationship that keeps them coming back, and
the best way to do that is to not just make a sale but to really help” says Steve
Nicolosi, owner and national sales manager for the Lawrenceburg, Ky.-based
Glo-Marr. “Customers today are looking for a customer service experience, and
smaller stores are set up to be better at that.” PB
their way into some food, or gone outside after a
rainstorm, messes happen. This is when products
like grooming wipes and foams are most useful.
“Grooming wipes can also be used to spot clean
when pets have gotten into something messy,” says
Yvonne Roth, head of marketing for San Francisco-
based Earthbath. “The grooming foams are great for
a deeper clean between baths. They’re essentially
a waterless shampoo that pet parents can rub onto
their pet, and then towel off.”
Earthbath has been manufacturing soap-less
shampoos since 1995, and its product line has
grown to include grooming wipes and spritzes to
accommodate between-bath cleanings, as well as
relief from itching, odors and allergies.
Glo-Marr has an astounding array of specifically
targeted sprays to solve most pet skin problems,
including a number of sprays labeled for dogs, cats,
ferrets and rabbits. Although the sprays can be
used on their own, each has a companion shampoo,
which can lead to greater sales. The company’s
BALANCE Glide Ease D-Matting Pet Spray will help
remove dead, shedding coats, or de-mat the coat.
There are also dozens of colognes that also include
conditioners in the BALANCE line.
Glo-Marr’s extensive Kenic line includes Hot Spot
Anti-Itch Pet Spray, which contains menthol, clove
oil, cedar oil, eucalyptus, peppermint oil and tea
tree oil. The spray is intended to soothe and cool
skin, relieve burning and itching from hot spots, and
alleviate reactions from fleabite, food and grass
allergies. The Neem/Oatmeal Pet Spray is made
with pure neem oil that will provide instant relief
from itching in between baths and the Oatmeal
Baking Soda Pet Spray is a hypoallergenic blend
to soothe and combat odor. Oatmeal Conditioning
Spray—also hypoallergenic—restores moisture and
relieves itching. Glo-Marr’s Avo-Med Pet Spray with
avocado and wheat germ oil moisturizes and reduces
inflammation. The line also includes Kalaya Emu Oil
Pet Spray, Medi-Tar Dog Spray, Sulfa-Med Spray,
Retailers should carry between-bath products for when pets need spot cleaning or
The One Shot Dry Clean Spray from Best Shot ( bestshotpet.com) is a
water-less shampoo for animals. It can be used to clean and freshen up pets
anytime. The spray requires no rinsing, and safely cleans and lifts dirt without
bathing. It is non-drying and alcohol-free, and safe for dogs, cats and horses.
Pet parents just need to spray on, and towel off. The animal’s coat is left clean
and refreshed down to the skin. The spray works for tear stains as well.
The Super Fresh Body & Paw Wipes from
TrueBlue ( truebluepets.com) not only clean
beautifully, but actually add moisturize
back into the skin and coat. The all-natural
cleaning solution includes grapefruit, which
cleans and deodorizes, and macadamia nut
extract which conditions without leaving
any greasy feel. The Super Easy Ear Wipes are simple to use and
safely clean away the dirt, wax and debris that can lead to infections. The lemon cleans,
while marigold softens and soothes the delicate skin in the pet’s ears.