Designs, a Burlington, Mass., company offering
an assortment of functional pet apparel and hard
“Holiday demand overlaps with a change in
the weather,” George explains. “This is where
the function and fashion demands converge. The
holiday spike, which starts in the early fall, is
driven by both function and consumers wanting
to outfit their furry friends in festive garments.
It intersects with demand for more functional
garments as the weather turns cold and sweaters,
jackets and PJs become more of a necessity.”
The holiday-themed apparel category is growing,
so take advantage of the demand, says George.
“These are great gifts for pet owners,” she says.
“Having these items available to consumers is a
great way to bring in traffic to a retailer’s physical
location and online stores during a time when
people are looking to spend.”
Hip Doggie’s ( hipdoggie.com) new
Soft Stripe Puffer Vests are modeled
after today’s trendy, lightweight puffers.
The soft and lightweight polyester shell
has colorful quilted stripes, giving the
vests a very high-fashion look and feel.
Other designer features include HD
embroidered logo, reflective stripes on
a detachable hood with drawstring, soft
and warm fleece interior, box-stitched
keyhole for leash attachment and
more. The company also offers the Fuzzy Snow Jumper, one of two new
jumpers for 2017. The fuzzy snowflake jumper is another addition to the
company’s line of long-johns. Velcro closure in front makes it easy to put
on and take off.
This fall, PetRageous Designs ( petrageousdesigns.com) is
introducing the Jackson Collection, its first clothing collection that includes
items from multiple clothing categories
and is specifically coordinated with
hard goods. The collection features PJs,
sweaters and jackets with a red/black
pattern. Several garments are accented
by a woodland creature silhouette.
Included in the collection is the Jackson
Lodge Coat, a suede moleskin coat with
a faux Sherpa fleece lining. Made from
100 percent polyester, it has adjustable
Velcro straps at the neck and belly for
easy on and off, as well as a leash opening at the neck.
Available from Ultra Paws ( ultrapaws.com), Cozy Paws dog boots are
printed in the company’s BoneApart pattern, dipped in natural rubber for
traction and incorporate a torqueing closure strap. They are available in
eight sizes, with options for 1-in. paws up to 4-in. paws, and are packaged
in a reusable zipper bag for retail display. Ultra Paws’ Weathermaster
series offers a full-body snowsuit or coat.
Both incorporate the company’s Ultra-Heat reflective thermal liner with dense
thermal fill for added warmth and have
full-reflective fabrics on the lower panel.
Other features include plush, adjustable
turtlenecks, waterproof fabrics, leash-attachment opening and D-rings for clip
lights. The coat has a hidden zipper pocket
at the back and the snowsuit incorporates
neoprene at the chest and inside front
legs for added stretch and warmth.
FASHION AND FUNCTION (cont.)
of dog owners
clothing for their
pet in the next
Source: 2017-2018 APPA National Pet Owners Survey