the company “takes pride” in devising treats that humans can recognize. “Since the pet
parent is making the purchasing decision, retailers want to offer treats their customers
can easily relate to, and understand the ingredients and the benefits,” he explains.
Loving Pets just introduced two new USA treat lines designed to attract pet owners
and build on the momentum driving the humanization of treats and chews, says Abbey.
The company’s USA Taste Buddies promote fun and flavor with combinations like Mac
& Cheese, PB & J and more; the USA ActivPetz incorporates supplements into the treat
designed to promote bone and joint health, improved digestive support and more. The
company also offers the Ora-Bone daily dental chews.
The latter two treats illustrate a growing interest among pet owners in functional
treats. A treat becomes more than just a treat when there are “tons of additional health
benefits included,” says Alan Snyder, general food and safety manager for Diedrich Pet
LLC, a Milwaukee provider of beef chews for dogs, including bones, rolls, chips, ears,
tails and more.
Among the company’s offerings is the 7-in. Retriever Roll, dried-beef chews made
in natural and chicken flavorings and designed to challenge even the toughest chewer,
“Treats are great for fun, health, training, rewards,
travel and on-the-go, gifts for holidays, stocking stuffers
and so much more,” says Eric Abbey, president and
founder of Loving Pets. Located in Cranbury, N.J., the
company provides a variety of foods, treats, feeding bowls
and accessories for dogs and cats.
The treat category offers pet specialty retailers
“tremendous opportunity,” says Abbey, mentioning that
As dog owners continue to
focus on pet health and well
being, treats are increasingly
being provided not only as an
indulgence, but also as a way to
boost the dog’s diet and deliver
some important benefits.
BY PAMELA MILLS-SENN