For this, they are turning to functional treats, says Joe
McIver, brand manager for Whitebridge Pet Brands. As
such, they are taking a hard look at the ingredients these
“The nutrition of each treat is carefully scrutinized, as it
should be,” says McIver. “This means that brands need to
be more transparent than ever before. And as consumers
demand transparency in the products they purchase, pet
treats have certainly required more visibility in sourcing,
ingredient decks, natural claims and other claims
important to pet parents.”
Headquartered in St. Louis, Whitebridge provides pet
owners with a range of minimally processed, natural
and wholesome dog and cat foods and treats under
brands such as Cloud Star, Dogswell, Buddy Biscuits,
Happy Hips, Tiki Pets and Petite Cuisine. Cloud Star
treat offerings include the aromatic and breakable Tricky
Trainers (formulated with both dog and trainer in mind),
and the Wag More Bark Less, a guilt-free indulgent treat.
Dogswell meaty treats focus on 100 percent real meat with
ingredients included for specific functions, such as immunity
and defense, healthy skin and coat, or hip and joint health.
Included among Pacific 21 Mercantile Ltd.’s
( www.snack21treats.com) Snack 21 Treats
offerings is the Freshwater Rainbow Smelt from
the Great Lakes. The treat contains just a single
ingredient: dried whole fish. And because the
fish is sourced from the Great Lakes, the sodium
content is very low.
The new handmade Clam Chowda Sticks
dehydrated and limited-ingredient treats from
Polkadog Bakery ( polkadog.com) are made from
locally and sustainably sourced Quahog clams.
The crunchy, dark meat treats are rich in omega-
3s, high in protein, low in calories and offer the
healthy, tasty benefits associated with clams.
Other treats include Cod Skins and Haddock Skin.
Wholesome Hide’s (wholesomehide
.com) Bacon-in-a-Blanket Retriever
Roll treats are made from USA beef
hide wrapped around a thick roll of
USA smoked pork skin. They are naturally
processed, with no chemical whiteners or
preservatives. The beef hide provides a long
chew time and high digestibility while the pork
adds irresistible flavor. The company also offers the
Bone-with-Bacon treat made with USA smoked pork hide
folded into a USA beef hide bone. Also, they are naturally
processed with no chemical whiteners or preservatives,
and provide a long chew time, high digestibility and flavor.
FROM THE WATERS
OF THE GREAT LAKES.
ALL NATURAL, SINGLE INGREDIENT,
WHOLE CANADIAN FRESHWATER
FISH PET TREATS.
From the beginning, we’ve made all of our products with just
one simple ingredient: 100% wild fish. Whether it’s Salmon,
Whiting, Herring, or now, Rainbow Smelt, that’s all you’ll ever
find in our premium pet treats. No additives, no preservatives
and no by-products or fillers. Find it soon in fine pet food
stores near you.