To continue to meet the need of this consumer,
Petlinks recently releashed HappyNip, which is a catnip
and silver vine blend. Silver vine is another non-toxic
plant that elicits similar responses to catnip, and is an
alternative for the 30 percent of cats who don’t respond
to catnip alone.
Meowijuana also incorporates silver vine into their
catnip blends to be inclusive of the cats that aren’t
responsive just catnip.
“Our blends match up our premium catnip with
other strains of organic herbal plants like valerian root,
dandelion, passion flower, silver vine and others to create
the purr-fect options to satisfy the needs for the most
finicky of felines,” says Glissman. “We have several
different blends which make great stocking stuffers and
gifts for the holidays, so we’re equally excited about giving
consumers choices with Meowijuana.”
While loose catnip and buds are great for pet parents
to use at their own discretion, infused and filled scratchers
and toys are another great options for owners looking for
new and fun ways to entertain their cats.
Petlinks new Catnip Infusion Technology, which is
the company’s own unique method for getting catnip in and on corrugated cardboard
scratchers, is definitely intriguing pet parents.
“It’s a great way to reduce the amount of loose catnip consumers find on their floors,”
says Davis. “In our scratchers, the Catnip Infusion Technology refers to how we created
a way to infuse catnip scent between every layer of cardboard and coat the top and
bottom with even more catnip for less mess for the cat parents and a longer lasting effect
that cats just love.”
Catnip filled or infused toys are also a great way to keep a feline occupied. Multipet
has a variety of options to choose from including catnip stuffed stockings; compressed
catnip balls with feathers; and crab, bird and mouse refillable toys.
“Giving a cat a toy with catnip inside is a great way to keep the cat mentally
stimulated, encourage exercise and contribute to the pet/owner bond when there is
interactive play,” says Yellin.
Once the potency of the toy diminishes, cat parents can refresh them with the
company’s many fresh catnip options.
FRESH AND CLEAN
When people think about catnip, the most common image that comes to mind is
dried, crushed leaves. However, there’s another option for cat owners seeking to liven up
the experience, and that’s by buying the live plant.
“Our live catnip provides an enriching experience, we find that cats are drawn to and
more fully engage with catnip when in its fresh form,” says Karah Heidlage, customer
experience, orders and digital marketing manager for San Marcos, Calif.-based Bell
Rock Growers. The company sells live catnip and grasses, as well as self-grow grass kits,
and dog and cat treats.
“It is softer on the pallet, more fragrant and has a quicker onset of effects than the
dried version,” notes Heidlage. “Live catnip is also a more sustainable version for cats,
because it can be replanted and endlessly enjoyed for years to come.”
Bell Rock Growers is also looking to educate consumers on the benefits of cat
grasses, which are rich in antioxidants, vitamins and minerals, as well as a very
effective digestive aid.
“We’re launching a series of social media campaigns all about cat grass and its
wellness benefits for cats and many other animals as well,” says Heidlage. “In addition
to our direct-to-consumer educational efforts, we offer support to our retailer partners
with ongoing training efforts.”
Petlinks believes retailers should go above and beyond to ensure their customers are
aware of all the benefits and varieties of catnip, cat toys and brands.
“With the ever-growing range of cat toys and cat brands available on the retail shelf,
it’s paramount for retailers to find a way to attract and engage the consumer through
visual merchandising such as displays, extra signs, shelf talkers, headers to tell the story
of why the consumer’s cat needs catnip in addition to what they are already purchasing,
etc.,” says Davis.
No matter what form of catnip a company is producing and selling, the general
consensus is that the market for these products is continuing to grow and manufacturers
and retailers should take advantage of that.
“Meowijuana will continue to innovate and release high-quality, exciting products,”
says Glissman. “We have a lot of fun doing what we do, and we think people love their
furry feline’s more now that ever before. Cats are family, and we want to give our family
the best we can!” PB
From the Field’s (fromthefieldpet
.com) Ultimate Blend is the
perfect mix of silver vine and the
company’s signature all-natural
catnip. Silver vine is a fruit in the
kiwi family. It has the same safe
effect as catnip on cats, but more
intense. It may also work with the
kitties that do not react to catnip.
West Paw ( westpaw.com) has been
using an exclusive organic catnip
mixture that never includes stems or
fillers. All of the company’s catnip
is USDA certified and stays fresh
and fragrant. A heady, potent blend
of organic catnip will turn any cat’s
world into a minty paradise. The
catnip contains no fillers, synthetic
pesticides or artificial herbicides
and is made in the U.S.