is considered natural, it doesn’t necessarily mean it’s beneficial.
Molasses and fruit syrups are a good example because they’re
appetizing, but the fast release of sugars can be harmful to
small animals’ dental and digestive health. She also advises that
just because two species look similar does not mean they share
the same dietary needs, and encourages carrying a wide variety
of options for all herbivorous, carnivorous and omnivorous
Supreme Petfoods offers a Tiny Friends Farm food range,
which consists of nuggets and mixes with fibrous components.
The product line has no added sugars and only includes the
necessary ingredients, designed to be offered alongside hay or
greens. The company uses only human-grade ingredients as
opposed to specifically-formulated animal feed components,
using a production line that was originally designed to
produce human-baked goods that require a handmade
approach. It also offers a Selective range, which is species-specific with life stage variants. This line is uniquely crafted
to offer the highest levels of fiber with no added sugar and all
the nutrients small animals need.
HERE TO HELP
While it can be easy to get bogged down in the research of
small animal nutrition, both companies provide an abundance
of information for retailers and consumers. It’s important for
retailers to be armed with a vast knowledge of small animal
nutrition, giving them the ability to intelligently and accurately
answer any questions that come their way.
Oxbow offers articles, videos, infographics and special pet
parents events. All materials are a result from a partnership
with veterinarians and nutritionists. The company provides
its retail partners with education, point of sale support and
special knowledge-sharing opportunities in the form of
Supreme Petfoods’ website is a valued source of information
for veterinarians, retailers and pet owners alike. The company
runs surveys asking about customers’ experiences and concerns.
For retailers, Supreme Petfoods produces planograms, based
on an analysis of shopping habits that aim to alleviate shopper
confusion about what to feed pets. It’s supported with leaflets,
talks and digital resources for retail partners to make sure that
they tell the whole story, not just the first paragraph.
Retailers should make sure that not only themselves,
but everyone employed in their store are trained and
knowledgeable about all aspects of small animal nutrition.
Offering a large, diverse selection stocked with only high-quality products keeps consumers confident and happy
that they’re providing their small animals with the best on
the market. PB
treats for enrichment and bonding.
Stock advises to avoid mix-based
foods that contain ingredients
such as sugary dried fruit, nuts
and seeds as they’re nutritionally
inappropriate. Oxbow offers a
comprehensive line of nutrition
and care products for small
pets, including farm-fresh hays,
nourishing fortified foods, healthy
treats, beneficial supplements and
“Pet owners are already looking
for plain, simple and natural
ingredients that they understand
and will, very sensibly, avoid
unhealthy or artificial additives,”
That’s why Supreme Petfoods
prides itself on brand recognition
and highly-palatable foods.
The company relies on a fixed-formula, ensuring that its recipes
don’t change based upon which
ingredients are most cost-effective.
This allows consumers to depend
on performance and seek comfort
in the fact that digestive upsets
won’t happen because a new
ingredient has been introduced.
Another great tip is to visually check
the appearance of food before
purchasing and displaying.
“The old adage is that no matter
how nutritious your product is,
if the animal doesn’t eat it, it
won’t meet their needs,” explains
Hamblion. “Does it look the same
every time? For hay, is it green,
leafy and sweet-smelling? How does
your pet respond to the food—with
enthusiasm or indifference? And
how does the pet look? A great food
will keep them in tip-top condition
and brimming with life.”
Hamblion also warns against
carrying products simply because
they’re labeled as natural. She
stresses that just because something