FRONTLINES industry news
Pura Naturals Pet ( puranaturalspet.com) was presented with
four 2018 Family Choice Awards.
The product winners of the Family Choice Awards were the Organic
Dental Solutions from Pura Naturals Pet and partner Radius Corporation, the Pura Naturals Pet New & Improved Canine and Feline Ear
Cleansing Systems, Pura Naturals Pet Flea & Tick Dog Shampoo, and
the Pura Naturals Pet 2-in-1 Avocado & Olive Oil Organic Shampoo &
The Family Choice Awards recognize the best products, services
and resources for all members of a family, including our cherished pets.
“It’s been an amazing week of recognition for the Pura
Naturals Pet brand and it means a great deal to us knowing
that the Family Choice Awards were voted on by the direct consumer,” said Julie Creed, vice president of sales and marketing
for Pura Naturals. “These awards are really a testament to the
vision of our president, Beth Sommers, as she directs all of
our product development. She’s been very ‘ingredient-focused’
and our team has worked really hard on product education for
our retailers. I think 2019 will be an equally exciting year for us
in terms of new organic products and continued growth.”
Woof Gang Bakery’s
Woof Gang Bakery (woofgang
bakery.com) will end 2018 with 110
franchise locations and enter 2019
with a goal to open a new store every
“Woof Gang Bakery receives
about 50 qualified applications for a
franchise each month, and our plan
is to cap 2019 new store openings at
36, to enable us to best support new
and existing franchises,” said Paul
Allen, president and CEO of Woof Gang Bakery.
The 2019 growth strategy is to focus expansion within several of the 12 states in which the
company has existing stores to further maximize resources and leverage brand recognition. The
blueprint for next year includes 12 new stores in Florida, eight across Texas, three in Georgia, two
in North Carolina and one in Las Vegas.
Much of the growth in 2019 will be from existing franchise owners opening a second or third
location. To support this regional development, the company will open franchise support centers in
two markets, mirroring the infrastructure that exists in the Orlando, Fla. corporate office.
The success of the franchise locations, designed to be neighborhood storefronts, is attributed
to services offered. In 2018, the average store will realize a 20 percent year-over-year increase in
revenue. In 2019, $45 million in sales will come from pet grooming. This accounts for half of the
total system-wide revenue.
“Most of our recent growth comes from grooming,” said Allen. “To consider we will groom
more than 1 million dogs and cats in 2019 is a credit to our franchise owners, our amazing
groomers and the recognition and reputation of the Woof Gang Bakery & Grooming brand.”
“We have also seen enormous strides in retail. Thanks to significant advertising and pet food
brand awareness campaigns by companies like Chewy.com, we have seen a lift in our stores as
well,” added Allen.
Woof Gang Bakery is projected to open store number 200 in 2021. This trajectory is due to
an even greater focus on pet-related services offered within stores. In addition to Woof Gang
Grooming that exists in nearly every location, additional specialized services that satisfy customer
demand include Woof Gang Wellness Clinics, Woof Gang Dog Walking and Woof Gang Dog Massage.
These services will be offered in various combinations throughout new and existing stores.
True Leaf Prepares
to Open New Facility
True Leaf Medicine
( trueleaf.com) construction of True Leaf Campus,
a cannabis cultivation and
production facility in Lumby,
B.C., is on schedule to be
completed this fall.
The first phase of the
project includes a two-story, 9,000-sq.-ft. central hub for the initial grow area, laboratory
services, whole-plant extraction and processing and packaging of therapeutic cannabis
products, followed by a 16,000-sq.-ft. wing for cannabis cultivation.
The construction crew has been busy over the summer and made extensive
progress over the past few weeks as the building nears completion. The specialized
mag board interior walls are in place, along with the sprinkler systems and main utilities.
The exterior wall sections are being installed now and the crew should be at the lock-up
stage soon. Completion of the electrical, growing and security systems will be the next
focus as the contractor prepares for the commissioning of the building over the next 30
to 60 days.
“As our True Leaf Campus project nears completion, we are getting closer to
becoming a licensed producer of cannabis,” said Darcy Bomford, founder and CEO of
True Leaf. “We look forward to adding legal medicinal cannabidiol products for pets to
our existing line of hemp-seed based supplements for dogs and cats.”
When completed, True Leaf Campus will provide employment in Lumby, a hard-hit
logging community of 1,700. The facility is being built on a 40 acre site owned by True
Leaf with full local government support. The company is well positioned to expand to
meet future market demands.
The company also announced it issued 100,000 common shares to Kerry Biggs,
CFO, on Oct. 17, 2018, exercisable at a price of 60 cents per share pursuant to
the terms of his employment agreement. Bal Bhullar has resigned from his role as
corporate secretary effective Oct. 16, 2018 and will continue to serve as the company’s
general counsel. Dr. Chris Spooner has resigned as chief scientific officer, effective Oct.
15, 2018. The company thanks Dr. Spooner for his years of contribution and service to
True Leaf and wishes him the best in his future endeavors.
Pura Naturals Pet Wins Several Awards