FRONTLINES industry news
Animal Supply Company
Releases Mobile App
Animal Supply Company (ASC) ( animalsupply.com)
retailers are now able to shop, check inventory and track
orders from their smartphones.
With the new ASC mobile app, retailers can instantly
scan a barcode to find and order what they need from
ASC’s product catalog, access dynamic inventory information to see what’s in stock, make lists of products they
buy often, check status of orders instantly from the home screen and stay logged into the app at all times for
“Having the ASC app on my phone is so convenient,” said Elizabeth Jones, store manager and buyer for Pet
Oasis. “With the ability to scan barcodes with my phone, I can start a new purchase order or add an item to an order
in progress while I am on the sales floor with a customer, and finish it later from my desktop. I also like how I can re-
search my previous orders and credits right from my phone. I love the convenience and easy access to information.”
“With the app, retailers can spend more time on what matters most: helping pets and pet parents,” said Clancy
Lavins, executive vice president of sales for ASC. “It makes ordering, accessing inventory and tracking products
The app is just one of several digital innovations ASC has brought to market this year with help from technology
partners OROCommerce and Bottle Rocket. Earlier this year, the company launched a centralized, modern website
across integrated ecommerce platforms with a mobile-responsive design. Other features include easy shopping by
categories and brands, dynamic inventory, advanced search, quick ordering and simple checkout.
In addition to the app and website, ASC has a new efulfillment service that allows retailers to ship products
directly to consumers. With this service, retailers can fulfill orders from any number of online sales channels as well
“The goal of our digital strategy is to use innovation to strengthen the relationships between brands, retailers
and consumers, resulting in better outcomes for all,” said Angela Spears, senior vice president of digital strategy and
marketing for ASC. “The digital products and solutions we are developing are transforming our business and prepar-
ing us for the future.”
Animal Supply retailers can download the app on iOS and Android devices.
Releases New Toys
PetSafe ( petsafe.net) released five new toys offering durability
“The new innovative toy designs offer amusement and entertain-
ment while also preventing boredom-induced behavioral issues,”
says Krista Nixon, PetSafe product manager –
toys. “We know our PetSafe brand customers
love seeing their dogs happy and enter-
tained. These toys are sure to bring lots of joy
to pet households this holiday season.”
The PetSafe Jewel Pop is a toy ring that is
made of tough nylon and replaceable natural
rawhide treats to help keep a dog’s mind and
The PetSafe Forever Bone features raised
nylon nubs, rubber ridges and a flat design, with
innovative SnapFit cups that hold two rawhide treat rings.
The PetSafe Freezable Treat Holding Chilly Penguin is a freezable
toy that can be customized with a dog’s favorite wet food, broth,
peanut butter or even yogurt. A wobbling penguin shape provides
pets with an added challenge.
The PetSafe Squeak N’ Treat Ninja Star is a durable toy that
combines an inner squeaker with the challenge of two treat dispensers.
Treat Meter prongs randomly distribute treats for longer playtime.
The PetSafe Grip N’ Tug features a covered handle to protect
hands during play.
The new toys are available for purchase online and at major
retailers across the U.S.
tasmanpet.com | 502-403-2221 | firstname.lastname@example.org SIMPLY NATURAL. SIMPLY BETTER.
NOT SOLD ON CHEWY’S OR BIG BOX.