that promotes authentic customer experiences, Frautnick
also says the company aids retail partners by linking social
content to its store locator, which allows its audience to
easily find a local shop to purchase its goods.
Manufacturers are using social media not only to market
their products, but also to create a space for their clients
to learn from and educate each other. Going beyond the
marketing potential of social media, manufacturers can
strengthen consumer confidence in their brands simply by
remaining accessible for their customers.
“Social media is an excellent tool to engage and interact
with our fans, and, along with our customer service lines,
continues to be a forum for education to answer questions
and help continue to solidify the trust we’ve worked for
five generations to earn,” explains Nieman.
Within every neighborhood, pet supply shops bring
together neighbors who share a common interest—caring
for their animals. Through sharing in the experiences
of their customers, while supporting the work of retail
partners at a local level, manufacturers can effectively gain
the trust of pet parents who want to create the best lives
for their pets. PB
Pet Parents’ ( petparentsbrand.com) washable diapers and belly bands are
designed to prevent accidents from turning into messes. The products feature
a Fur-Safe adjustable Velcro system; sewn-in, multi-layer pad; waterproof
and leakproof exterior shell; multiple color and size options; and unbeatable
price points. The new washable pee pad is perfect for housebreaking puppies,
protecting furniture, use as a whelping pad, post-surgery cover-ups or lining
kennels. The WickQuick fabric blends quickly and holds more liquids per sq. in.
Adirondack’s ( adirondackpetfood.com) Natural Pet Foods’ new recipes are
slow-cooked to help provide maximum nutrition and enhance the meaty flavor
for a taste dogs love. Both options are chicken, potato and grain-free, making
them ideal for dogs with potential food allergies or intolerances. These all life
stage recipes offer a poultry option, which includes a single-source animal
protein of fresh turkey as the No. 1 ingredient, as well as a fish option, where
the single-source fresh protein is deboned whitefish.
NATURAL DOG PARK PRODUCTS