pets + products
Additionally, retailers should be prepared to educate customers on
healthy treating habits. Savarese advises talking to customers about
moderation and when and how to use treats.
“Pet owners need to understand that treats should be used as a re-
ward, snack and training tool,” she explains. “They should not over-feed
any treats and the ones they choose should have high-quality ingredi-
ents. Just because some dogs ‘will eat anything’ doesn’t mean that they
When it comes to merchandising treats, Benson suggests grouping
similar treats together—biscuits or baked treats, chews, soft-moist, etc.—so
customers can more easily find what they’re looking for.
Treats can also be cross-merchandised with other cat-
egories. For example, treats formulated to supplement
diets can be located by the food. Those that are incorpo-
rated into toys can be placed in that aisle. Treats intended
for training might be best placed near leashes, harnesses
and crates—and if there’s a puppy or “new dog” section
in the store, treats for training purposes would be a good
fit there as well.
In the case of baked treats, Levi says many of Clau-
dia’s customers have found success placing the cookies
in bakery cases, bulk bins or on pegs. Holiday or season-
ally themed tables or endcaps can also serve to show off
all manner of treats, sparking additional sales.
Remember the register, says Levi. “Treats are often an
impulse sale that can really add to the register ring,” he
explains. “And don’t forget to demo treats. Have a bowl
at the register for sampling. Or, as the dog walks into the
store give him a treat. Do this and you’ve just made a
Primal Pet Foods ( primalpetfoods.com):
Headquartered in San Francisco, the company manufactures fully
prepared, human-grade raw foods and treats for dogs and
cats. Primal offers complete and balanced formulas in
frozen and freeze-dried formats as well as supplemental
feeding items such as raw frozen grinds and raw frozen
mixes. The limited-ingredient Primal Treats are available in
a variety of styles, such as freeze-dried and dry-roasted
jerky. The company’s Freeze-Dried Liver Munchies come in beef, pork and turkey formulas. The one-ingredient, grain-free and gluten-free treats are appropriate for pets
with food sensitivities/allergies. All treats are sourced and made in the U.S. and contain no preservatives.
Starmark Pet Products, Inc. ( starmarkacademy.com): Starmark Edible Treat
Rings are 100-percent edible ring chews made in the USA. The chicken-flavored rings
can be enjoyed as a special snack or to increase
chewing by placing them inside a Starmark Treat
Ringer toy, which features a rod running through
the inside of the toy that holds the round Treat Rings.
Dogs must use their teeth and tongue to either wear
down the treat or remove it. One size Treat Ring fits
all Treat Ringer toys.
Wholesome Hide, Inc. ( wholesomehide.com): Among the treats offered
by the company is the Super Retriever Roll (nine to10 inches). Designed for
larger dogs and aggressive chewers, the rolls are almost three inches thick
and consist of one or two pieces of thick, USA-sourced beef hide. The natu-
rally processed and hand-rolled rolls are made at the company’s Chicago
plant. Versions include natural, unflavored rolls and a variety of basted
flavors including beef, chicken, bacon and peanut butter.
WHAT’S ON THE SHELF: TREATS
Wholesome Hide Ground Rounds are 2-inch
by 1/2-inch treats made in the USA from 100%
USA-sourced beef hide. They’re mixed with
tasty dried morsels of USA sourced vegetables,
fruits and more. Ground Rounds are perfect
for training and rewards for all dogs but
especially over weight dogs. We use no fillers,
preservatives or artificial ingredients—
every one consists of ground rawhide bound
together by the natural collagen only found in
fresh USA beef hide!
New! USA Ground Round Rawhide Treats!
and 2 lb. Retail Jars