PB: What are some of the latest and greatest products from Loving Pets?
What are the key features of these products?
Abbey: We recently introduced ActivPetz USA Treats with
Supplement and Ora-Bone USA Dental Chews for Dogs.
ActivPetz are affordable, USA-made dog treats that combine
real meat and fish, with significant levels of veterinarian-recommended supplements, providing a cost-effective and
tasty way to give pets supplements that are essential to
supporting a healthy, active lifestyle. They are grain, wheat,
gluten, soy and corn free, and they are available in four
delicious nutritionally focused formulas, with two varieties per
formula: Hip & Joint Health, Digestive Health plus Probiotics,
Multivitamin and Immune Booster, and Skin and Coat.
Ora-Bone offers a patent-pending design that features
twice the cleaning surface area of similar products. These
USA-made chews also promote better movement in the mouth
and improved interaction with gums, teeth and tongue. The
varied textured surfaces remove tartar and prevent buildup
for improved oral/dental health and three breath-freshening
ingredients refresh a dog’s breath, targeting the mouth
and gut. Available in three sizes—small, medium and large—
Ora-Bone is great for any breed or size of dog.
PB: Does Loving Pets have any product launches currently in the pipeline? If
so, how will these products continue the company’s tradition of innovating
the product categories it participates in?
Abbey: Taste Buddies is a new line that will be launching at
Global Pet Expo. It is definitely a unique product and caters to
our Americana favorites that we believe retailers and customer
will all love.
PB: Aside from producing high-quality products, how does Loving Pets help
drive success for pet stores? What types of sales, merchandising and
marketing support can retailers expect from the company?
Abbey: Loving Pets has sales representatives and staff on the
road at all times to help support pet stores and drive their
success collaboratively. Our team goes into stores, to detail
the shops, as well as train staff on the products.
We always work hard to improve and offer, not only a direct
line of communication with our retailers, but also a presence
working with them in their stores.
Loving Pets also has our store locator program on our website, which
drives consumers looking for products to brick-and-mortar locations,
as we believe this is very important to supporting our retail partners.
PB: What does the future hold for Loving Pets?
Abbey: Loving Pets is going to continue to innovate in the treat and bowl/
bowl accessories categories. We still feel that there are new materials,
new ingredients and new products to offer for a long future with a lot of
growth and innovation ahead. PB