pets + products
field of dog treats. Consumers love to treat their dogs to a natural healthy
treat or chew,” she explains.
Ahdee Abramson, president of Pet Ventures Inc. in North Hollywood,
Calif., agrees. “Consumers are going to continue to spend their hard-
earned dollars on pet treats and continue to treat their pets with love and
happiness. Consumers have shown their commitment to their dogs and
want to give them natural treats,” he says, noting that his company added
Natural Beef Lung Steaks and Natural Beef Lung Chunx treats for dogs
under its Pet ‘n
One of the
is that natural
treats are avail-
able at price
from value to
premium, to ac-
wide variety of
is one of sev-
eral factors that will help the category continue to grow.
“Natural is still the word consumers are looking for,” he
says. “It’s a category that seems to have more growth in
it especially as the human market continues to grow, that
obviously transitions to pet.”
Consumers also want simplicity, says Bo Nelson, presi-
dent and founder of WholesalePet.com in Richmond, Va.
“The natural, single-ingredient treats have gotten very
popular,” he says. “People don’t want additives in the natu-
ral treat market.”
Pet owners are also looking for variety, says Nelson.
And treats sourced from unusual proteins such as cod
skins, duck feet, kangaroo and crocodile are gaining in
Of course, made in the USA and sourced in USA
are still important product features in the treat category.
“There has been pushback on anything from China,” he
says. “Ten years ago, we saw a lot of dried chicken from
China, but now most of the dried chicken is from the U.S.”
In 2016, Wholesalepet.com, a business-to-business
marketplace with about 350 suppliers, launched its own
product into the treat category—GIVE Treats, which contain no wheat, corn or soy and are available in three vegan flavors: Peanut Butter, Pizza Crust and Sweet Potato.
Pet owners are also
looking for variety.
Treats sourced from
unusual proteins such
as cod skins, duck
feet, kangaroo and
crocodile are gaining