that benefit the ;nternational ;und for Animal Welfare ;;;AW;. ;t even
reaches to other areas of supporting our own community, like working
with a local San ;rancisco-based t-shirt company for our new branded
shirts, providing employment opportunities for underprivileged youths.
At this year’s Global Pet Expo, P.L.A. Y. launched its Puppy Love and Mutt
Hatter plush toy collections. What make these toy lines stand out in the
marketplace? Our ;utt Hatter Toy Collection provides endless fun
with its hidden s;ueaks and crinkles inside each whimsical hat-themed
toy. ;t also serves two functions; first and foremost as a dog toy, but
also as a camera-ready prop with its two built-in loops, turning our
pet’s favorite toy into the perfect photo-op. ;t’s this dual functionality
that sets them apart from other toys in the marketplace, making them
special and interactive for both dogs and pet parents. Perhaps the best
part is that we also take care of the merchandising for stores, so they
don’t have to worry about relaying the top selling points and features
of our toys to their customers. ;or e;ample, with our ;utt Hatter line,
the toys are displayed in an old-fashioned hat bo;, which integrates
easily onto any shelf or counter, creating a fun and elegant display.
Our new Puppy ;ove Collection is a sweet three-piece toy set that
celebrates the unconditional love of the dog-human relationship.
;n line with our other collections, this set engages a dog’s senses
with its funny giggle-stick sounds coming from the Barking Bubbly,
interactive rope for e;tra tugging fun with our ;ur-ever Hearts Toy
Our approach is also important because it allows us to retain the best talents
and keep team members passionate and motivated. Our turnover is low,
which ; think is a testament to everyone on the team believing that what we
do makes a difference to both individual pet parents, as well as the society at
large. ;or e;ample, we occasionally receive feedback that our products are a
little too pricey, or we face pricing pressures from larger customers. While some
manufacturers may cut corners on product ;uality to win over businesses,
we never do that. We understand we cannot be everything to everyone, and
in holding true to our ;uality promise and values, we may sometimes miss
opportunities, but we believe our conviction will pay off in the long run.
Giving back is a core value of our company and is ingrained in everything
we do. We are motivated to apply this mentality to all aspects of our business
through programs like our Warm Bellies ;nitiative, where we donate a bed to
a shelter pet in need for every bed sold, and our animal-themed toy collections
Passion at P.L.A.Y.
Natalie Hennessy, senior public relations and marketing manager at P.L.A.Y. (Pet Lifestyle and You),
discusses how the company takes an environmentally and socially responsible approach to creating a
growing lineup of fun and functional products for pets.