USDA Organic Catnip. Featuring a range of engaging shapes and
textures—from barbeque favorites to crawly critters—every cool
cat will want to play with these tempting toys. In line with our other
collections, these toys are certified non-to;ic and are constructed
with double-layered fabrics and inverse stitching for added durability.
They’re stuffed with our eco-friendly Planet;ill and are ;00 percent
washable with catnip removed.
Aside from providing a lineup of high-quality products, how does
P.L.A. Y. help pet stores achieve success? At P.;.A.;., we know that
merchandising products is key for our retailers, so we create visual
and informative point-of-sale displays for a majority of our products.
We provide every customer with swatch books, signage, brochures
and more to help our products market themselves to customers
browsing in their shops. ;ost of our toy collections come in prepacked merchandising sets. ;or e;ample, our Safari Toy Collection
arrives in a free POP display bo; designed as a safari e;cursion,
which helps to display the toys easily on a shelf or check-out counter.
;n addition, we offer other merchandising display units for our
award-winning Wobble Ball 2.0 and popular Scout ; About Outdoor
Collection that utili;e effective signage to drive sales. Both the
Wobble Ball 2.0 and Scout ; About Outdoor Collection displays
come with a starter kit of products all at an affordable price.
For retailers that may have questions about our products, we
have a dedicated sales and customer service team standing by
in San ;rancisco, so we are always a ;uick phone call away. ;f a
retailer prefers, we are happy to provide product training to shop
managers and associates so they can be educated and equipped
with knowledge to sell our lines effectively. There is also a ;etailer
;esources portal available 2;;; that they can log into on our website
for a comprehensive look at our collateral materials and access to
high-resolution images and videos, as well as tips and tricks for easy
merchandising. ; am e;cited to share that we are currently working
on a B2B online order portal for our retailer partners to hopefully
make the ordering process easier when it comes time to order new
products or replenish inventory.
We are also aware that more and more consumers are shopping
using multiple channels, or they may do their research on the spot
with mobile phones in their hands. Therefore, we believe retailers
would benefit from carrying brands that have a strong digital
presence and strategy so that it is easier to convert or cross-sell the
line. A great deal of effort is put into ensuring pricing parity across
our channels, which helps our independent retailers avoid unfair
What does the future hold for P.L.A. Y.? We have many exciting plans in
the pipeline and anticipate a strong growth for our brand in the years
ahead. We are investing heavily in product ;;;, as well as growing
our team so we can provide better overall experience, whether you
are a consumer or a retail partner. PB
and s;ueaktastic flowers of the ;over’s ;oses Bou;uet. ;t’s the perfect holiday
gift set for ;alentine’s ;ay and ;other’s ;ay, since it replicates objects you
would typically give to your loved ones, all while being e;ually enjoyable for pet
parents, as it gives their dog the ability to profess their fur-ever love in the form
of heartwarming presents.
;ike all our plush toys, these collections are certified non-to;ic and are
constructed with double-layered fabrics and inverse stitching for added
durability. They’re stuffed with our eco-friendly Planet;ill material made from
recycled plastic bottles, making them ideal for discerning pet parents that want
a toy that’s built to last, but also helps do good for Mother Earth.
P.L.A. Y. also recently expanded its Horizon Pillow Bed Collection. What are
some of the new additions to the collection? When our Hori;on Pillow Bed
Collection launched last year, our customers raved about its interlocking woven
fabric and beautiful hues so much that we decided to expand the collection.
We looked at our current product lines and decided the fabric would be best
suited for the classic lines of our popular Pet Teepees and Chill Pad designs,
offering pets a safe space to curl up for naptime and giving their parents more
colorways that are perfect for any room in their home.
Our Hori;on Pet Teepees feature the same top ;uality and easy set-up as
our Standard Pet Teepees constructed with four natural pine wood poles and
an ergonomic, removable foam cushion for optimal comfort. ;ightweight and
designed for heavy paw tra;c, our Chill Pads are great for home and travel.
They’re easy to move around the house and will add a look of natural beauty
to any room, while giving your pet the ultimate crash pad. In line with other
P.;.A.;. bedding, our Pet Teepees and Chill Pads are ;00 percent machine
washable and dryer friendly, making them simple to care for and are both
available in four nature-inspired colors that are purrfect for cats and small dogs.
Are there any other new products that P.L.A. Y. recently introduced? At SuperZoo
this year, we were excited to debut a memory foam line. We have been hearing
from our retailers that their customers are looking for more supportive beds
for larger dogs. While our current standard and lounge bedding is ergonomic
and filled with the perfect amount and density of high-loft Planet;ill filler to
comfort, we know that some dogs may re;uire more support to relieve the
daily pressure and stress on their bodies. P.;.A.;.’s new California ;reaming
;emory ;oam Beds cater to these needs. Available in three si;es, from medium
to e;tra-large, these beds feature a center cushion made of ;00 percent high-density memory foam covered with soft, yet durable microfiber fabric and
surrounded by three co;y side bolsters generously filled with our eco-friendly
Planet;ill stu;ng. The center cushion is protected by a water-resistant liner
and the bed cover is ;00 percent washer;dryer friendly. This collection offers
the same durable construction and stylish designs we’re known for and will
integrate seamlessly into any home decor.
;n addition to an enhanced bedding line, we introduced our first-ever cat
plush toy collection, ;eline ;ren;y. While our cat scratchers and tunnels offer
stylish and functional solutions for helping with a cat’s mischievous nature, we
knew we were missing a key component for playtime fun;toys; Now your
feline friends can enjoy the same whimsical, beloved plush toys your dogs
love so much. This new line features eight sets of ;uirky plush toys filled with