against parvovirus, canine influen;a and feline calcivirus.
While Pete Stirling, president and COO of ;rvine, Calif.-based
Skout’s Honor, agrees that being able to properly advise customers
on how to safely handle pet-related messes is the best way to stand
out from grocery and mass retail competitors, he also stresses that it
is essential for pet stores to make sure they are offering a selection of
products that simply cannot be found in these other outlets.
“The customer comes to the specialty retailer to educate
themselves on the best products and learn from someone who has
dedicated themselves to properly vetting the selection on offer,” he
e;plains. “That value proposition is critically undermined if the
customer can find the same products at the local ;everything under-
one-roof ’ retailer.”
With this in mind, Skout’s Honor offers the pet specialty retailers
a broad range of cleaning products for dealing with a variety of stain
and odor problems;from mild to severe. “We have urine-specific
solutions, cat-specific solutions ;to deal with feline pheromones, spray
stains and litter bo;es;, skunk odor remover for animals who get
skunked, outdoor stain and odor solutions;and we recently even
launched a food-grade, plant-derived Toy ; Bowl cleaner that offers
an effective ;but safer; solution for cleaning pets’ toys, water and food
bowls,” says Stirling.
Offering specific solutions to common pet-related messes is an
approach that Skout’s Honor believes will serve pet stores well. “Pet
parents come into their pet specialty retailer looking for solutions to
;t is within these puddles, piles and pungence that savvy retailers see
opportunity, though, because helping shoppers swiftly and effectively deal with
the downside of pet ownership is a prime area in which pet stores can position
themselves as a valuable resource.
“;nowing that pet stains go hand-in-hand with pet parenthood, pet specialty
retailers are seen as e;perts on how to remove unwanted stains and odors,”
says Ted ;organ, director of marketing for ;ancouver, Wash.-based Biokleen.
“Offering advice and having readily-available solutions is critical to maintain their
position of leadership.”
According to Bill ;indsey, vice president of marketing for Star brite, that
combination of product selection with reliable advice is key for pet stores that
want to succeed in a category that has traditionally been dominated by grocery
and mass retailers. “Pet stores should be able to e;plain why consumers should
consider alternatives to bleach and other common household cleaners,” he says.
Based in ;t. ;auderdale, ;la., Star brite offers two such alternatives specifically
formulated for cleaning up after pets. The company’s Pet Odor ; Stain ;emover
is a spray-on product that eliminates urine and fecal odor while removing organic
stains. ;ts Performacide ;isinfectant is an EPA-registered, ClO2-based product
that kills odor-causing bacteria and provides the added benefit of being effective
With the right knowledgebase and
a well-curated selection of stain and
odor products, pet specialty retailers
can position themselves as the go-to
resource for shoppers dealing with the
messy side of pet ownership.
BY MARK KALAYGIAN
PHOTO BY SEBRA