shopping or even out to dinner in
outdoor cafes,” he says.
The idea of integrating a pet into
all aspects of daily life is a driving
force in the pet fashion category and
manufacturers strive to offer options that
will allow pets to participate in family
activities as much as possible. For many
of these companies, that means offering
fashion options for trips and holidays.
“We’ve seen an uptick in sales in
coastal regions—people buying pet
products on vacation,” says Edwards.
To meet this increased need, Doggie
Design expanded its product portfolio
to include Hawaiian and beach-themed
products such as floral and surfboard
The company also has a wide
array of options for the holidays. In
addition to ugly Christmas sweaters and
Halloween costumers, the manufacturer
offers themed accessories such as its
American River Holiday Line, which
includes harnesses patterned with sugar skulls or ghosts.
Hong Kong City Toys has opened up its holiday product portfolio
to consumers who want their cats to join in on celebrations as well.
“You’d be surprised how many cat hats we sell around Halloween,”
says Miller, who adds that many pet parents are looking for fun
costumes to take photos of their pets in.
;nclusivity in the pet fashion category e;tends beyond just offering
items for cats. Initially, pet clothing was only available to petite pups.
Now, many manufacturers have recognized that pet parents want
their larger dogs to participate in fashion trends as well.
“We make sure to cater to a few all dogs of all sizes and not be
specific to just a few breeds,” says Edwards. ;oggie ;esign includes a
size range that runs from XXS to XXXL. The company also ensures
that popular items, like its Biker Dog Motorcycle Jacket, are available
to larger dogs as well.
Manufacturers have recognized that this widening range of sizes
could cause some issues for retailers and their customers.
“There is not standard size chart for dog clothes, and there are
hundreds of breeds that range from a pound to a few hundred
pounds,” explains Yu. “It’s important to choose the correct size
according to the dog’s measurements, not by size labels.”
;eeping this in mind, retailers can effectively help their customers
choose apparel that’s the right fit for their pet. However, understanding
company makes sure to follow real-world fashion trends to
provide pet owners with options that reflect their personal
style. One of the distributor’s most popular collections is its
American River Ombre Harness collection, which has color
schemes inspired by the ombre hair dye trend.
The company has also adapted its offerings to reflect the
increasing popularity of casual fashion for both humans
and pets. Recognizing that not every pet owner wants to put
their pup in a frilly dress, the company offers simpler and
more athletic-inspired options.
“We’ve seen more of a trend toward a basic hoodie or
basic tank and less of a high end designer fashion style,”
explains Edwards. “Though we do carry both.”
Klippo Pet, a fashion wholesaler based in Torrance,
Calif., also prides itself on its wide selection of informal
clothing. The company’s product offering includes flannel
pajamas in fun patterns like bunnies and ducklings as well
as outdoor items such as its Splashing Whale Raincoat and
Country Bear Hooded Plush Jacket.
“From raincoats or jogging suits for strolls, to cozy
pajamas for the colder weather, Klippo brand carries
affordable casual dog apparel that suits everyday living
style,” says Amy Yu, sales manager for Klippo.
These basic options show that pet fashion can go beyond
aesthetics by supporting a pet owner’s active lifestyle through functionality.
These hoodies, jackets and raincoats are ideal for camping trips and other
outdoor adventures and have the added benefits of offering warmth and
For Hong Kong City Toys, this kind of dual-purpose pet fashion is the
category’s sweet spot. The Hong Kong-based pet clothing manufacturer
offers pet accessories that are both cute and practical, such as sweaters,
jackets and pajamas. By offering an array of colors and designs, the
company gives pet parents multiple options to express their individual style.
“Some products supply a function, such as reflective material
for safety, sweaters, jackets and PJs for warmth,” says Kayti Miller,
business manager for Hong Kong City Toys. “Warmth is probably the
most common function, even in warm weather markets. Oftentimes,
pet parents will buy things like PJs to keep pets comfortable in air
Apparel options that keep pets safe and comfortable aren’t limited
to clothing items. ; Paws Tech offers protection products such as the
Nightlight ;E; Collar which uses three different colored lights to keep
dogs visible at night. It’s also waterproof for evening swims.
Len Horowitz, founder and CEO of the Glen, Head, N. Y. company,
explains that accessories like the Nightlight LED Collar are designed for
pet parents who take their dogs everywhere at all times of day and keep
pups safe and in sight.
“With active lifestyles on the rise and the acceptance of dogs in
society, we bring our beloved companions with us on walks, while
The idea of
a pet into
of daily life
is a driving
force in the