FRONTLINES industry news
Skout’s Honor’s ( skoutshonor.com)new Toy & Bowl
Cleaner is food-grade and offers a safer way to clean dirty
toys and bowls with non-toxic, plant-derived ingredients.
This product is available in an 8-oz. spray.
CLEAN Manna Pro Products Acquires Fruitables Manna Pro Products, LLC ( mannapro.com) purchased
VetScience, LLC, and its Fruitables brand of premium natural
dog treats and food supplements. Based in Missouri, Manna
Pro Products manufactures and markets animal nutrition and
The Fruitables brand grew out of university research
on curtailing pet obesity by using low-calorie pumpkin as a
fortified food supplement. The research produced a successful
weight loss program and the underlying philosophy became
the foundation of the company’s CalorieSmart ethos for pet wellness and health. Today, the Fruitables brand
has evolved into a full line of natural CalorieSmart treats, broths and toppers.
The acquisition follows several other pet company acquirements by Manna Pro that have expanded the
company’s product lines into the wellness, grooming, oral care, and flea and tick categories.
“Fruitables treats and supplements will be a strong addition to our portfolio of premium pet products,”
said Manna Pro president and CEO John Howe. “Consumers are feeding their pets similarly to how they are
eating, and Fruitables has been an early leader in offering healthy options. Working closely with independent
pet retailers, Fruitables have helped pet owners address health conditions and provide preventive care. We
remain committed to those retailers and Fruitables loyal followers.”
“Our company’s goal has always been to be an innovative leader in pet health,” said Fruitables founder
and CEO Kevin Swenke. “We are pleased that Manna Pro, a company that is also known for its innovation,
high and consistent quality, and excellent customer service, will carry on our mission.”
EzyDog ( ezydog.com) released Drive Takeaway Bowls, a travel-safe
collection of collapsible food and water bowls designed for dogs on the go.
These products are the newest additions to the company’s Drive travel line,
which aims to provide quality solutions for road tripping with dogs.
Constructed from durable ripstop nylon, the Drive Takeaway Food Bowl
provides convenient access to travel-sized portions of food. It can be stowed
in a vehicle or backpack and includes a drawstring closure to prevent spillage
and keep food fresh. The Drive Takeaway Water Bowl
is built of the same sturdy materials and
features a waterproof lining. Both are
available in two sizes, small and large,
with one liter
and two liter
Debuts New Functional Treat
Health Extension ( healthextension.com) released a new oral care option for pet parents: Dental
Bones for dogs. The unique texture of the Dental Bones scrubs plaque and tartar away with every bite.
Safe for all life stages, they are specially formulated with kelp and parsley to naturally freshen breath. The
long-lasting chews are 100 percent digestible and packed with antioxidants, vitamins, minerals and essential amino acids like
flax oil and omega-3s.
“At Health Exten-
sion, we recognize
the importance of
caring for our pet’s
oral health and the
fact that not every pet
parent may be able
to brush their pet’s
teeth,” said Brad Gruber, president of Health Extension. “With our Dental Bones, dogs can enjoy a highly
palatable treat that will also help clean teeth and freshen their breath.”
The functional treat’s flavors include Fresh Breath, Cheese, Probiotic and Peanut Butter. The Probiotic
option is made with real yogurt and loaded with prebiotic and probiotic ingredients for digestive health.
Made in the USA, Health Extension Dental Bones are free from rawhide, grain, gluten, soy and GMO ingredients, and do not contain any artificial colors or flavors. Three sizes are available: small, medium and large.