Aside from all of the normal obstacles entrepreneurs encoun- ter, Pamela Bosco, president of Pet King Brands, had her own extra set of hurdles to overcome when she started the company. She was a stay-at-home mom caring for three children and an ill husband, but when she saw an opportunity to create a
new kind of pet healthcare product, she seized it. Almost 20 years later,
the company has a full line of skin, ear and oral care, with plans in the
works for many new innovations in the coming years.
Bosco’s brother, Michael Pellico, had created a patented enzyme
system that was formulated for use on the skin and in the mouth. It
was being used in oral care
products for humans to treat
dry mouth when Bosco began to look into adapting the
formula for use in animals.
The idea was sparked by her
own difficulty finding an effective treatment for her own
German Shepherd’s chronic
ear infections and further fueled by a veterinarian friend,
who had commented on the
limited options for good ear
care products on the market
at the time. After making adaptations to make the formula safe for use with animals,
she introduced the ZYMOX
brand in 1998 with a product
for the treatment of dogs and
cats with ear infections.
“I knew ZYMOX was go-
ing to revolutionize the way
people helped animals with painful ear infections because ZYMOX
worked without antibiotics,” she says. “Since that time, I have developed
a complete line of dermatology and oral care products for veterinarians
and retailers, all utilizing the patented enzyme formulation created by
Several features of the ZYMOX and Oratene brands have helped
them stand out in the marketplace from the beginning. In addition to
being antibiotic free, the products are safe for long-term use and have
been designed to be easy to use. Their brushless oral care products, in
particular, were a major innovation at a time when brushing was really
the only method for removing
plaque biofilm from pets’ teeth.
The Oratene Brushless water
additives and toothpaste gels
offered a much simpler and
faster way for owners to ad-
dress their pets’ oral health.
When the brand first
launched, ZYMOX products
were solely available through
veterinarians. The company
chose to start out in the vet-
erinary channel because it was
the most direct route to reach
pet owners looking for skin
and ear care solutions.
“Ear infections and skin allergies are some of the most
common issues veterinarians
see” Bosco says. “We knew
we could help more animals,
initially, by working with the
Solutions Made Simple
With a growing lineup of enzyme-based healthcare products, Pet King Brands helps consumers address a variety
of common pet health problems safely and effectively.
BY ALYSSA BREWER