Gift giving is always in style, but the holiday season is a key time for pet specialty retailers to ramp up their gift-selling ame. While there’s the obvious market of pet owners looking to spoil their pets with treats, toys and themed attire,
another important segment of potential holiday sales includes the
extended family and friends of those pet owners. Retailers can
take advantage of both audiences by broadening their selection
of gift products, as well as their methods of marketing and selling.
“Pets are such an important part of the family,” says Brian
Bouldin, CEO of Primetime Petz in Rockwall, Texas. “It makes
perfect sense to consider them when giving gifts for any occasion.
Giving a gift for a pet shows that you care as much about the pet
as you do about the owner.”
Primetime Petz offers a selection of pet furniture, such as
designer pet gates and beds. The Palm Springs Lounge beds from
the company’s new Palm Springs Collection are reminiscent of
mid-century modern architecture and make sleek and boutique-like gifts. The beds have multi-story resting spots for cats and
small dogs. Their steel sides with glossy white finish support two
plush cushions with removable, washable micro-suede covers.
The cushions come in Ash and Peacock colors.
“A major trend in the pet product industry in general and also
affecting the gift segment is the consideration of style,” Bouldin
says. “Pet owners are looking for functional pet products that are
also stylish and that fit with their home décor.”
Natalie Hennessy, senior public relations and marketing
PHOTO BY CYNOCLUB
With the holiday season around the corner,
it’s time to start merchandising your store
with products that are perfect for spreading
By Grace BirnstenGel