FOCUS ON
recommendations, and the pet parent will continue to utilize the retailer for advice,”
says Dan Archetti, national sales director of Westmont, Ill.-based Pet King Brands,
manufacturer of Zymox.
To bring greater attention to this segment of the market, Archetti also advises
retailers to create a dedicated section for pet first-aid supplies within the skincare section of
their stores. This method of merchandising sets apart these products, allowing customers
Margate, N.J.-based Groomers Helper, which distributes
Clot It blood clotting products. “No dog owner that
takes his pet to a dog park, or has a working dog out in
the field, should be without a pet first-aid kit that has the
capability to stop bleeding in an emergency so they can
get their pet to professional help.”
Training associates and cashiers to ask customers
if they are prepared to handle pet emergencies is an
excellent first step retailers can take to bring attention
to this important, yet often overlooked, issue. To forge
a genuine connection with their clientele, retail staff
must continue to learn about new developments in
the pet first-aid market in order to educate customers,
especially those who have performed their own research
prior to shopping.
“Retailers can help customers choose the best products
by really knowing the products they merchandise so
that the retailer can field questions and make informed
Stocking a home
with proper
first-aid supplies
can help pet
parents provide
immediate medical
attention to
animals, which
could potentially
prevent further
serious injury.
