Another great idea to get customers into your store is arranging
holiday themed photo shoots. Many shops host events that include
pictures with Santa, or custom printing on mugs and other items with
pictures of pets.
“Our pet photos with Santa are always a big hit, lots of times they
become the family Christmas card photo or profile picture on social
media, so it’s a great way to get our name out there and bring a lot
of joy to the community at the same time,” says Mandi Lenhard,
marketing director at CountryMax.
Photo shoots can also be a great way to give back to the community,
with many stores using them as fundraisers for local groups or charities.
“Our photo shoot is a fundraiser for a local rescue group. The
photographer donates her time and we provide the venue,” says
Megyese. “Although we don’t make any profit from the actual photos, it
brings in a crowd.”
Megyese adds that when they host photo shoots, the store has a spike
in sales since pet parents will buy treats and toys for their dogs.
The Natural Pet Enrichment Center also uses photo shoots as a way
to draw customers into the store and support the community.
“We also offer two Picture with Santa days with proceeds going to
charity. Our customers enjoy helping out pets in need,” says Christine
McCoy, owner of The Natural Pet Enrichment Center.
Pet Central in New York City also hosts a photo shoot with Santa
during the holiday season.
Homemade holiday cookies and treats for dogs can be a great
stocking stuffer or gift that seem more personal, so consumers are
more likely to purchase these for family and friends.
“We also carry Christmas themed gourmet cookies, which we place
Holiday Retailing issue
in a cellophane bag with a colorful bow,” says Wendy Megyese, owner
of Muttigans in Emerald Isle, N.C. “These are a very popular great
gift for customers who want to buy something for someone else’s dog.”
Teca Tu also sells holiday themed cookies, and Notorious DOG
in Clarence, N. Y. has holiday flavored ice cream mix for dogs, which
makes for a fun activity for dog owners.
Muttigans Notorious DOG Teca Tu