For the first time ever, Global Pet Expo is completely sold out. Even with an expanded show floor—now covering an area almost as large as six football fields—every square foot of exhibitor space is filled with companies offering the best products on the
market for pets of all kinds.
PetIQ, exhibiting for the first time at Global, was already enthusiastic about the show’s
prospects within just a few hours of the doors opening. The company is promoting its
PetLock flea and tick line, Vera dog treats and PawsIQ dental and pill pocket treats.
“Right now, people don’t know who we are,” said Adam Fellers, senior vice president of
sales for PetIQ. “This show will be huge for us, and we’re excited to be here.”
From its spot in the What’s New! section of the floor, PetIQ has a prime view of the ex-
panded and redesigned New Products Showcase, which was attracting plenty of attendees
and generating talk on the show floor. Brian Collier, marketing manager for TropiClean,
commented on how the Showcase has grown and noted that the first day was starting off
strong.
“The show is definitely exciting this year,” he said. “There’s already a buzz.”
Leslie Yellin, executive vice president of Multipet International, also noticed early enthu-
siasm the first morning on the show floor.
Raising the Bar
As growing demand from pet owners brings more brands
and competition to all parts of the industry, companies
are finding new ways to stand out from the crowd.
BY ALYSSA BREWER
Pages 4, 6, 60, 62
Scenes from the Show Floor
Pages 8-20, 58
Industry News and New Products
Page 22
The PIDA Perspective
Page 28
Protecting the Puppy Supply
Page 30
The Letter of the Law
Page 34
Tech Savvy
Page 38
Building Your Brand
Page 42
Next-Gen Marketing
Page 44
An Update from PIJAC
Page 48
Orlando Dining
NEWS AND INFORMATION FROM THE GLOBAL PET EXPO FLOOR AND CONFERENCE SEMINARS ORLANDO, FLORIDA THURSDAY MARCH 23, 2017
SHOW DAILY
THE MOST TRUSTED NAME IN THE PET INDUSTRY
2DAY
CONTINUED ON PAGE 57
(From top to bottom) Mark Hirschberg and the Multipet team hold puppies from the Florida Little Dog Rescue. Adam Fellers, Marilyn
Good and Mike Knell introduce PetIQ’s PetLock Max flea and tick treatment for dogs. PetAg’s David Evans, Andy Winkle, Veronika
Valkova and Eileen Eubanks showcase the company’s new gel supplements.
INTRODUCING!
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MOSQUITOES*
Smarter Pet Care and Infest Stop are trademarks of Farnam Companies, Inc. All other trademarks are property of their respective owners. 17-10158
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