Guide to Buying, Selling and Marketing—Health & Nutrition 23 Pet Business ; www.petbusiness.com
health insurance claims. And while we
know to go to the dentist a couple times a
year, oral care is often overlooked for pets.
Bluestem Oral Care Water Additive is a
simple and scientifically proven way to fight
plaque and tartar and freshen breath. Just
add a couple capfuls to a cat or dog’s water
bowl daily for healthier teeth and gums.
The oral care product contains coactiv+
technology, which breaks down the biofilm
where bacteria grow.
“Our water additive for dogs and cats was
our first product to market, and its simplicity
of use makes it a popular choice amongst
consumers,” says Linden. “However, we
recently launched a toothpaste that is
selling very well. Brushing is always the gold
standard in oral care.”
The chicken-flavored Bluestem
toothpaste allows owners to give their pet’s
teeth a more thorough cleaning. It even
comes with a dual-head brush designed
specifically for pet teeth.
Stocking the Wellness Aisle
With such a rapidly growing category, it
seems like a no-brainer for pet retailers to
put health care products on their shelves.
Deciding which products to stock can be a
“No matter what, retailers should only
carry products that they are confident in
and proud to show their customers. This
makes it easy to give customers a fantastic
shopping experience and [ensure they walk]
out the door with a great product they will
be happy with,” says Thompson.
When choosing health care products,
there are a few characteristics retailers should
be on the lookout for, says Werner—products
that provide solutions to common health
problems; are veterinarian recommended;
are safe, non-toxic and easy to use; and
products that are proven to actually work.
Designations like Canada’s Low Risk
Veterinary Health Products (LRVHP)
program can help retailers understand
which products and ingredients are
approved for animal use, says Linden.
“[Also] ask manufacturers for copies
of their studies or clinical trials that show
the product’s effectiveness,” she adds. “As
more research is being done on the safety of
certain ingredients, information can change
rapidly. Make sure you are up to date on
regulations and product information, so
that you are able to offer your customers the
best tips and advice.” ◆
Pet health care is a rapidly growing—and changing—category. While pet health issues largely
remain the same, the solutions do not. Here are some of the latest innovations to help pets live
happier, healthier and longer lives.
From the creators of Supersmile for humans
comes Petsmile ( petsmileusa.com) for your
furry friends. It is the first (and only) pet toothpaste
to receive the Veterinary Oral Health Council (VOHC)
seal for plaque prevention. Formulated with the company’s exclusive Calprox formula, Petsmile is
clinically proven to remove plaque, discoloration, smelly breath and block tartar buildup. It is made
with pet-friendly and human-grade ingredients that cause no sensitivity or harsh abrasions, which
means owners can feel confident about using the toothpaste on their pets.
Opie & Dixie Ear Wash & Organic Shampoo
Dogs are often plagued by parasites, yeast infections and wax buildup in
their furry little ears. Non-medicated, Organic Ear Wash from Opie & Dixie
( opieanddixie.com) is formulated to keep a dog’s ears clean and free of
infection-causing bacteria. The veterinarian-developed formula only uses
natural ingredients, including organic herbs and botanicals, to cleanse and
shield precious ears. It is not for use on cats.
Opie & Dixie also offers a line of organic pet shampoos designed to
relieve itchy skin and keep coats soft. The Oatmeal & Almond formula uses
almond oil, a natural moisturizer, and a blend of other organic herb oils and
extracts to leave pets soft, clean and smelling great.
INTERNAL: Use our Herbal Defense
Organic powder formula to repel
ticks, stopping them from infecting
your pet’s bloodstream
Herbal Defense Powder is a safe non-toxic herbal
recipe that makes your pets skin undesirable to biting
insects. Simply mix with food/treat twice a day for
five days giving full protection for 1-2 months.
DOGS & CATS
EXTERNAL: Use our Herbal Defense
Organic spray to fight off all other
biting insects like mosquitos, fleas, etc.
Herbal Defense Spray contains the same natural and
safe ingredient Quassia as the powder uses. The
concentrated liquid form when mixed with water,
brings out its maximum potency.
EAR MITES: Use our Herbal Defense
Organic Ear Solution to control
spinose ear ticks and ear mites.
Using the same natural ingredients in the Herbal
Defense line, you can remedy these ear problems
with just a few squirts.