health sensitivities and are searching for all-natural solutions in their pet’s diet.”
“Rates of pet obesity are rising like never before because many treat and food
companies pack their products with ingredients and fillers that are high in fat and
calories,” says Eric Abbey, president and founder of Cranberry, N.J.-based Loving Pets.
Many of those are manufactured by the big national brands, notes Chris Moore,
president and chief operating o;cer of Earth Animal, based in Southport, Conn. “A lot
of our retailers that are neighborhood stores get it,” Moore says. “But when you walk
into a supermarket or big-box store and go into the treats section, a lot of the treats there
are just not very healthy.”
According to Abbey, “ 100 percent all-natural pet treats boast pure proteins, as well as
vitamin- and mineral-rich ingredients, and do not contain potentially harmful chemicals.
;etailers should continue to respond to the demands of pet parents by offering natural
pet treats that not only promote great taste and healthy ingredients, but are also
As an example, he points out the True Venison All-Natural Dog Treats from Loving
Pets, which features free-range venison in a variety of options including Venison Jerky
Bars, ;erky ;ounds, ;emurs and Shin Bones.
“A growing trend is all-natural pet treats that are not just made in the ;SA, but contain
;00 percent ;SA-sourced ingredients,” Abbey says. “;n 20;0, ;oving Pets started
sourcing its meats, fruits and vegetables in the ;SA to prove that healthy ;SA-made can
“no preservatives” or “simple ingredients” called out in
starbursts and bold letters on the items lining the shelves.
Well, that mantra for human food is carrying over to
the pet treat aisle of the local pet shop, as manufacturers
clean up their act, so to speak, by kicking out the nonbeneficial, artificial stuff and replacing it with simple,
wholesome, easy-to-read ingredients.
“People are looking for all-natural alternatives for
themselves, so it makes sense that they would also want to
put the same thing into what they are feeding their dog
and cat,” says Glenn A. Novotny, president and CEO of
Emerald Pet Products, based in Walnut Creek, Calif.
“We’ve seen dogs transition from outdoor animals to
indoor pets to sharing our beds—they’re truly part of
the family,” says Rashell Cooper, marketing director at
;edbarn Pet Products, based in ;ong Beach, Calif. “So
paying attention to specific health and wellness needs
of our dog—and all pets—is a natural next step. Across
BY RICHARD TURCSIK
By stripping away artificial ingredients,
colors, flavors, preservatives and by-
products, pet treat manufacturers are
dressing up sales.
PHOTO BY © FLY_DRAGONFLY