FRONTLINES industry news
Offers New Bag Size
Dog Rocks ( dogrocks.com) now offers a 600-g bag size of its lawn burn solution.
The natural rocks are found exclusively in an Australian quarry and filter out the specific
impurities responsible for excess nitrate concentrations in canine urine, which is the
cause of lawn burn.
“Dog owners around the world understand the frustration of unsightly, yellow burn
patches across their lawns,” said Kim Goldsworthy, sales director for North America.
“With over two million sold worldwide, this proven solution to this bothersome occurrence sees the launch of a
600-g bag. This new size
is ideal for households with
multiple water bowls or
larger water sources such as
confirms that this product is
safe for dogs and does not
affect the pH balance of the
drinking water or urine. It is
suitable for all breeds, ages
Caitec to Launch New Toy Line
Caitec ( caitec.com) launched its HERO Chuckles plush dog toy line at this year’s SuperZoo. Featuring bright colors and patterns, the durable plush toys are available in pig, alligator,
monkey and hippo characters. They currently come in a 9 in. x 5 in. size, with smaller sizes
Each character contains the new, patented Chatterbox. The Chatterbox is a unique device
that has three distinct sounds, including a crunch, squeak and a chuckle, all contained within
a protective tube for added safety.
“HERO Chuckles is yet another example of how we are pushing the innovation envelope
at Caitec,” said Terry Gao, president of Caitec. “We are entering the plush market with a line
that is completely different in look, feel and—most importantly—sound, compared to any
other plush available.”
Wagz Expands Further
into Connected Pet Category
Wagz Inc. ( wagz.com) acquired Petzila—the pet tech brand behind the Petzi Treat
Cam. This remote treat dispenser includes a companion app and pet data collection
platform that uses audio, video and rewards
to allow pet lovers to see, speak to, watch
and snap photos of their pets from anywhere.
The compact unit allows users to immediately
share photos and engage with like-minded pet
lovers in the Petzi community.
“This acquisition move goes far beyond just adding the Petzi treat dispenser to our
connected pet lifestyle lineup,” said Terry Anderton, CEO of Wagz, Inc. “Petzila, as a
whole, has been tracking with our efforts to develop revolutionary hardware, robust data
collection and meaningful social engagement that help us deliver more Wagz solutions
and less worries. This is just the beginning, as our Wagzdog nerds just got even smarter.”
Acquiring Petzila is timely as Wagz recently announced the launch of its Serve Smart
Feeder, a food delivery system that delivers the right food at the right time based on activity
levels, and keeps pet owners connected to their dogs from anywhere. The Wagz Serve
Smart Feeder is the first product in a completely connected system that includes a soon-to-
launch Explore Smart Collar, Go Smart Door and more, that all work with a single app.
Cardinal Pet Care
Introduces New Products
Cardinal Pet Care ( cardinalpet.com) introduced an eco-friendly pet grooming line
at SuperZoo. The EcoBath Manuka Honey line uses Manuka Honey derived from New
Zealand and known for its healing benefits.
The EcoBath product family includes: Shampoo, Conditioner, Detangling Spray, Anti-Itch Spray, Tooth Gel and Dental Water Additive. EcoBath products blend Manuka Honey
with other organic and botanical ingredients to create
Cardinal’s exclusive Honey Hygiene, a new nature-based
approach to caring for pets’ coat, skin, teeth and gums.
“Pet parents will find that EcoBath grooming products
with Honey Hygiene produce the same remarkable healing,
moisturizing and beautifying effects as Manuka Honey
products for humans,” said Tom Wien, director of marketing
for Cardinal Pet Care.
EcoBath coat and skin products also contain natural
oils such as organic hempseed oil for moisture and organic
chamomile extract for conditioning. In EcoBath dental
products, the Manuka Honey heals gums, hardens teeth
and rebuilds tooth enamel.
The line does not contain harsh chemicals such as
parabens, sulfates, cyclic silicones, DEA/MEA, BHT, triclo-san, gluten,or artificial colors or fragrances. Sold under the
Gold Medal Pets brand, the EcoBath line is manufactured
with solar power in southern California.