FRONTLINES industry news
Coalition Releases New
Toolkit for Retailers
The Pet Sustainability Coalition
(PSC) ( petsustainability.org)released its
new Toolkit, an informative online resource
designed to support the implementation of
profitable environmental and social business
practices. According to PSC’s survey at Global Pet Expo, 75 percent of brands
and manufacturers report that sustainability expectations are increasing while
only 30 percent of companies rank their own sustainability program as effective.
By pulling together best practices from dozens of industries worldwide, the PSC
Toolkit is an expanding resource that can help companies utilize more effective
Below are three free tools included in the PSC Toolkit that can help improve
the health of pet businesses:
PSC’s Employee Survey: Assess employee knowledge, opinions, and
perceived barriers for sustainability. Identify opportunities to integrate sustain-
ability across departments and learn what types of sustainability programs are
best-aligned with the brand and employee interests.
Sustainability Lens: This 5-step process results in the development of a
custom sustainability lens that can be used as a filter that only lets the right
sustainability projects through. In this module, teams can determine how the
company’s core values translate into sustainability and what the expected
outcomes will be.
Case Studies: With over 60 members, PSC has many sustainability projects
under their belt. The following case studies are available for free download:
1. Financial Case Studies: West Paw, Camp Bow Wow
2. Packaging Case Studies: Zuke’s and Excel Packaging
3. Retail Case Studies: MOM’s Organic Market
4. Sustainability Strategy Case Studies: I and Love and You and Worldwise
5. Product Footprint Case Studies: KINN, Inc.
Pets in the Classroom
Launches Annual Lesson Plan Contest
The Pets in the Classroom ( petsintheclassroom.org) grant program invites pre-kindergarten through 9th grade teachers to enter its fourth annual Lesson Plan Contest.
Now through August 1, teachers can submit lesson plan ideas that center on the use of fish,
reptiles and small animals in the classroom in the form of worksheets, photos, PowerPoint
presentations, fliers or any written lesson plans. The winner of each category will receive a
$100 gift card. The categories are: Small Animals/Birds (One each for PreK-2, 3-5, 6-9),
Reptile/Amphibian (One each for PreK-2, 3-5, 6-9) and Aquarium/Fish (One each for PreK-2,
3-5, 6-9). The nine winners will be announced August 21.
Winners will be chosen based on the quality, creativity and depth of work submitted. The
entries will be evaluated based on the following criteria:
• Progressive: Having the ability to communicate multiple topics or one topic across
different depths of knowledge
• Interactive: Having the students actively seek out and record their knowledge
• Thorough: Lesson plan is complete with stated objectives and evaluation of results
• Challenging: The students are pushed to expand their knowledge and pets are an
integral part of the classroom curriculum
Select entries will once again be featured on the Pets in the Classroom website, allowing
teachers to utilize and adapt lesson plans for their own use. The Pets in the Classroom grant
program provides grants to pre-kindergarten through 9th grade teachers in both private and
public schools for the purpose of purchasing and maintaining classroom pets.
DNKB Inc. Releases Litter Box Odor
DNKB Inc. ( dnkbinc.com) launched the Purr-ifier cat litter box odor control system. The Purr-ifier system consists of an ultra-quiet
fan with a multi-layered carbon odor control filter that easily attaches to the top of an enclosed litter box without tools. The patent-pending system draws air through the litter box and up through the carbon filter virtually eliminating cat litter odor quickly. The product
has been lab tested and is proven to eliminate the smell of pure ammonia in approximately 30 minutes.
“We love cats but couldn’t stand the smell of the litter box,” said Dwayne Baker, president of DNKB Inc. “No matter what we tried,
we couldn’t remove the smells effectively. We set out to solve the litter box odor problem and the Purr-ifier was born.”
The outer layer of the litter box’s filter is a polyester media with activated carbon. It provides dust control and odor absorption.
The inner layer includes a combination of virgin coconut shell with activated carbon. When the layers are combined these materials
change the molecular structure of odors and neutralize them.