what the company says is dog owners’ top complaint—dogs pulling
the leash. The headcollar works by gently steering the dog’s head and
giving the human control over its movement. The idea was inspired
by Dr. Mugford’s experiences with herding and leading horses on his
The original headcollar earned positive reviews from trainers and
dog owners alike. The product became so successful that the brand
soon expanded to other no-pull training products such as the HALTI
OptiFit headcollar, which has neoprene on the noseband for comfort.
The HALTI Harness works on the same principle of front control,
but from the chest. There is also an extensive line of HALTI Walking
and HALTI Training products.
Among the newer brands is the Baskerville Muzzle, which is
designed to protect against bites while being comfortable enough
for the dog to breathe and eat. The muzzle features ergonomically
designed strapping to keep it in place, and a loop at the bottom
attaches to the dog’s regular collar. There is a removable over-the-head safety strap and a secure metal buckle. The Baskerville Muzzle
is made with malleable thermo plastic rubber (TPR) and is available
in si; si;es to fit a wide range of dogs, but it was invented presumably
to protect dogs that are often targeted in anti-breed laws and other
bans. The muzzle, the company notes on its website, does more to
protect owners and their dogs than legislation.
AN EXPANDING LINEUP
Over the years, The Company of Animals has expanded to other
behavior products. For example, Dr. Mugford also invented the handheld Pet Corrector device, which interrupts unwanted behavior by
emitting compressed air. The sound of a hiss of air gets the attention
of the dog because the spectrum of sound is associated with danger.
To the dog, the hiss sounds like a snake, goose, bee or other animal.
The Pet Corrector is available in three sizes— 30 ml, 50 ml, 200
ml—and there is a holster for the 50 ml. Dr. Mugford, who also is
known in the U.K. as a dog trainer for Queen Elizabeth’s corgis and
other celebrity and non-celebrity pups, reportedly brings a can of Pet
Corrector with him on his dog training visits to customers’ homes,
according to The Telegraph.
Another brand in the lineup is the CLIX range of training
accessories, which is popular among trainers and behaviorists and
There are no bad dogs, just dog owners who are not using the right training techniques and accessories. A pioneer in pet behavior products, The Company
of Animals has helped these dog owners remedy
various behavior issues for nearly four decades. Over
that span, the U.K.-based company, which has U.S.
operations in Davenport, Fla., has a built a portfolio
of more than 40
different product ranges.
This desire to protect
humans and their furry
loved ones has been the
company’s main focus
throughout the years.
“Meeting the needs of
pet parents has been
a fundamental goal of
ours since we began
creating pet products
almost 40 years ago,”
says Bianca Rossi, head
of marketing, Americas,
for The Company of
Animals. “We have kept
dogs, and the people that
love them at the heart of
everything we do.”
In 1979, Dr. Roger Mugford founded
the Training and Behavior Centre on his 100-
acre farm in Surrey, England. Dr. Mugford, who
has advanced degrees in zoology and psychology,
founded the training facility as a site for dog training,
behavior consultations and for resolving legal issues
about pets in and out of court.
Also on his farm, Dr. Mugford founded The
Company of Animals as a vehicle to sell his
inventions. The pet psychologist’s first invention was
the HALTI Headcollar, which is designed to address
Breeding Better Behavior
BY NORA CALEY
After nearly 40 years in business, The Company of Animals continues to innovate the
training and behavior category.