at Global Pet Expo. The store, which has “A Paws-worthy Emporium & Deli” as its
tagline, features a warm ambience with accents throughout its decor that reflect the store’s
southwestern home. Wilson and her team strive for an immaculate, organized appearance
at all times.
“When a customer enters the store, I want them to unconsciously absorb the cleanliness
and uniqueness of our store,” she says. “We try very hard to keep the store spotless, well-
laid-out and merchandised interestingly and thoughtfully.”
Wilson’s goal is to create an emporium;country store feel, with lots of pine accents
integrated into displays, rustic wood floors and a completely different look than one would
find in any big-bo; store.
“We want the customer and their pets to feel comfortable and welcomed,” she says.
The deli section of the store entices canine customers in with a variety of locally-made
treats, such as “boneitos” treats in multiple flavors and petit fours in shapes inspired by
regional cuisine, like tacos and chili peppers. The store’s other product categories, especially
apparel, also have a distinctly southwestern vibe.
“We have our own line of Santa Fe-related items—Doggie Vestido coats and vests that
are made out of Chief Joseph Indian blankets,” Wilson says.
Teca Tu also supports other local artisans, carrying southwestern-themed items like
chili pepper dog and cat toys, locally grown catnip, cookbooks and cards. Dog Tarot and
;og Wisdom cards made by local authors round out the store’s uni;ue product selection.