Millennials are the largest group of pet owners, and they are more likely to put experiences at a higher priority than material goods. We’re seeing this translate to the pet industry as pet owners bring their four-legged friends everywhere they go. Pet product manufacturers have noticed this
burgeoning trend and are continually developing new products to fill the active lifestyle
“There is definitely an increasing trend towards active pet parents; pet travel is on the
rise, a lot of businesses are adopting pet friendly practices, which encourages owners to
bring their pets out even more, and not only is it a good bonding opportunity, it promotes
a healthy lifestyle for the pet and their owner as well,” says Deborah Feng, co-founder and
director at P.L.A. Y. Pet Lifestyle and You.
The San Francisco-based company manufacturers a variety of outdoor-based dog gear,
including Chill Beds, Outdoor Dog Tents and Training Pouches that can hold treats, poop
bags, money and cards and comes with a built-in squeaker to capture a dog’s attention.
“Our Scout & About Outdoor Collection makes it easy to grab and go with all your pet
travel necessities, and takes the time and worry out of making sure you’re well-equipped
for that short hike or walk around the neighborhood,” says Feng.
Dexas International also saw the trend toward pet owners incorporating pups in their
active lifestyles and jumped on the opportunity to get in the game.
“Pet parents want to include their fur babies is every aspect of their lives and we knew
we could make that easier and faster,” says ;eff ;ogan, director of marketing at ;e;as.
The Coppell, Te;as-based company, which makes kitchen and o;ce supplies, entered
the pet retail business 10 years ago. Its active based gear focused on collapsible feeders
and travel cups initially, but as the interest in active lifestyle products expanded, so did its
“We really hit upon an active lifestyle solution with the Snack-DuO, a dual-chamber
hydration bottle with snack chamber,” says Logan. “Everything needed for a day out or a
trip with your dog now fits in one cupholder.”
The Snack-DuO provides two chambers, one for water and one for treats or kibble,
as well as an easy pour lid and collapsible cup. Dexas also manufactures the MudBuster
which helps clean dogs’ paws before letting them back into the car or house.
When consumers are looking for pet products to accompany their active lifestyle,
they’re more likely to purchase from brands that exhibit and promote that same lifestyle.
ZippyPaws is doing just that. The company’s website features a blog with multiple articles
about including four-legged friends on travels and adventures.
“We definitely see a trend of pet parents enjoying active lifestyles and sharing that with
their dogs,” says Jennifer Cao, co-founder and vice president of ZippyPaws. “Young pet
owners are health-conscious and love collecting memorable friendships and experiences.”
Based in Chino, Calif., ZippyPaws is known for its plush and interactive toys for pups,
but also includes an adventure gear line that features treat bags, leashes, collapsible bowls,
life jackets and cooling vests.
“We make products for the modern dog owner who is looking for high-quality,
functional products that look great and don’t break the bank,” says Cao. “For example,
our Climbers mountain climbing rope leashes are super durable and strong, with a tensile
strength of over 3,000 lbs. These leashes work great for everyday walks as well as weekend
hikes, or even more rugged trips.”
Enjoying outdoor activities with four-legged friends is beneficial for not only pets, but
PHOTO BY GALINA_KOVALENKO