their humans as well. The time spent together between a pet and its owner
strengthens the human-animal bond and promotes a healthy lifestyle.
“It is a great bonding experience for pets and owners to enjoy activities
and outings together,” says Feng. “Having the responsibility of ensuring
your pet is getting enough exercise motivates owners to be active themselves
instead of just staying home. Being out and about with their pet promotes
this active lifestyle and makes both pet and owner healthier and happier.”
Not only are pet owners bringing their dogs along for hiking and
outdoor adventures, pets are often accompanying their owners on everyday
“People who have active lifestyles love to include their pets whenever
possible, and that is exactly what our products are geared towards” says
Cindy Magiera, CEO of Saltsox, based in Chicago.
The company, which is known for its Saltsox—booties for dogs to
provide protection from salt, snow and ice during the winter months,
recently launched a new product to keep dogs protected during the
“Lavasox launched at Global Pet Expo and are worn in the heat of the
summer months, when pavement temperatures soar and paws can actually
get burned via contact,” says Magiera. “This product allows the pups to
enjoy outdoor activities. These days pet parents are taking their dogs with
them to outdoor restaurants and cafes, outdoor summer festivals and more.”
Magiera adds that her own dog wears Lavasox when accompanying her
on errands during the summertime in Chicago, when temperatures reach
90 degrees or higher.
Pet parents are bringing their animals with them on longer trips as well,
opening a need for sturdy and reliable travel gear. Pasadena, Calif.-based
Sleepypod has been manufacturing products designed for pet travel since
“Sleepypod Air pet carrier can be used for in-cabin air travel, car
travel, and can accommodate larger sized small cats and small dogs,” says
Jane Skuta, brand marketing and media relations for Sleepypod. “This
versatility makes it the most popular product for active, small pet owners.”
As for the future of the active lifestyle, manufacturers don’t expect
the trend to go away and are continually adding more products to their
growing outdoor and travel lines.
“We’re investing more time and resources to building out our portfolio
of outdoor products as we’ve identified this as a growing segment of the
market that is here to stay and will be adding to this collection in years to
come,” says Feng.
Pet retailers should continue to showcase active and travel products
prominently in their stores to take full advantage of this trend.
“The category continues to grow and Sleepypod sees no sign of
abatement,” says Skuta. “As more hotels, attractions and destinations open
their doors to pets, larger numbers of pet owners are seizing these new
opportunities to fulfill their own sense of wonder, and also a pet’s natural
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