clothing size is not the only way that retailers can
successfully market pet clothing.
“Keep a variety of styles in your stores, and
change them out seasonally,” advises Miller.
“Many boutiques change assortments three to
four times a year, depending on their customers’
buying habits. Also, know what your customers
Edwards also emphasizes that the way
products are shown plays an important part in
boosting fashion sales.
“Know how to display the products,” he says.
“The way you display the product is the way
it sells. What I’ve seen be successful for a lot of
By providing a strong visual aid, like a
mannequin, retailers can help customers picture
their own dogs in clothing items. Someone who
was not previously open to dressing their pet
may change their mind and participate in this
growing trend. PB
PHOTO BY © LIENJP