PHOTO BY EPICSTOCKMEDIA
coat with tangles can make them worse and set them like cement, making it impossible
to brush them out, and perhaps necessitating a very short trim from a professional
According to Tom Wien, director of marketing at Cardinal Pet Care, this is a
common error among pet owners. “Brushing before bathing will separate the hairs,
making it easier for the shampoo to penetrate the coat down to the skin,” he says. “And,
of course, a good pre-bath brushing will remove loose hairs, preventing them from
clogging the drain.”
Based in Azusa, Calif., Cardinal Pet Care has long been a leading manufacturer of
home-grooming products. The company’s newest introduction is the EcoBath Manuka
Honey line, which includes shampoo, conditioner, spray detangler to make brushing
easier and an anti-itch spray for after or between baths. All of the products in the line
are made with natural Manuka honey from New Zealand, which is known for its natural
healing and restorative properties.
Understanding the challenges that come with home grooming, retailers should think
of every step that goes on in a professional grooming salon and offer products that will
help pet owners achieve similar results themselves. Ear and nail grooming, skin and coat
That’s where retailers come in. Helping pet owners
achieve good results with home bathing will lead to
repeat business, and suggesting appropriate solutions to
keep their pet in optimum condition will create goodwill.
The biggest things that pet owners experience trouble
with are detangling, deshedding and proper drying.
To many people, bathing a pet may seem simple—just
wet, apply shampoo, scrub, rinse and voilà—clean dog.
BY CAROL VISSER
Pet owners who take a do-it-yourself approach to grooming their furry friends are a
great customer base for retailers that offer a broad selection of products for making bath time
convenient and effective.