As they often are with nail trimming, pet owners may be reluctant—or even forget—to
clean their pet’s ears.
“Folks bathing their pets at home tend to forget about the ears,” says Debbie Guardian,
owner of Opie & Dixie based in San Francisco. “They’ll give their pup a good scrub in
the tub, but forget all about their ears. They should consider ear cleaning an essential part
of their home grooming routine. Not only will cleaning out the e;ternal flaps keep their
dogs’ ears free of bacteria and debris, it will keep them smelling clean and fresh. Nobody
wants a squeaky clean, fresh-smelling pup with stinky ears!”
With this in mind, selling ear-cleaning products, like Opie & Dixie’s ear wash, to pet
owners bathing at home is important.
Seattle-based Pura Naturals Pet offers another solution that is not only convenient
and effective, but also natural and ecofriendly. The company’s Pura-Tips Ear Cleansing
System consists of 25 reusable bio-based, medical-grade foam tips and a cleaning serum.
In fact, Pura Naturals Pet makes a number of items that are ideal for DIY grooming,
including shampoos/conditioners, wipes and no rinse shampoos, as well as paw pad and
nose care products. The company also offers all-natural flea and tick control products,
which are a must-have for everyone who grooms their pets at home.
“;etailers were asking us for a natural solution,” says ;ulie Creed, vice president of
Pura Naturals Pet. “We added a new Flea & Tick Natural Dog Shampoo this year.
Our solution safely and effectively kills and repels fleas and ticks. Our skin soothing
maintenance, deshedding/dematting, brushing and comb-
outs, washing, and drying may all be part of the process of
bathing at home.
Beyond the right product assortment, the greatest thing
retailers can provide to their customers is education, and
manufacturers can be quite helpful on that front. Wahl
is a great example. While many people tend to think of
the company mainly as a clipper manufacturer, Wahl
offers many other products that are invaluable during the
grooming process—nail trimmers, brushes and combs,
shampoos/conditioners, between bath wipes—as well as
an online resource that helps pet owners identify what
products are best for their dog’s breed and coat type.
The company also has a ;ou Tube channel that offers
instructional videos on many aspects of home grooming.
Not surprisingly, Steven Yde, vice president of marketing
at Wahl, is a proponent of providing education for pet
owners, particularly in areas where they may be hesitant to
take a DIY approach. For example, he says, “Pet owners are
intimidated by trimming nails, especially on dark nails, but
there’s no reason they can’t learn to do it at home.”
FROM TIP TO TAIL WE’VE GOT YOU COVERED
Organic Grooming & Wellness
844-698-4367 | PuraNaturalsPet.com
Pura Naturals Pet specializes in award-winning, Certi;ed USDA Organic product that promote health & wellness.
Our products are USA made, non-toxic and safe for humans and the environment.
Organic Mositurizing Nose Rescue
For cracked & dry noses. Made with soothing Organic Shea Butter
and Organic Rosemary Extract for a natural SPF. Safe if licked.
Nose to Tail Pura Wipes™ Singles
Ideal solution for cleaning and deodorizing
your pet. Our alcohol-free formula is mild
enough for every day use and is enriched with
moisturizing conditioners.rough terrain.
Canine Ear Cleansing System
New and improved Pura- Tips TM are made with a
medical grade foam that is designed to e ectively
attract and absorb dirt, oil, and grime.
Organic Dental Solutions
Keep those canines healthy for life.
Brushing your dog’s teeth & gums is just
as important as brushing your own.
Soothing Lavender &
Chamomile Organic Shampoo
Ph balanced, and free of harsh chemicals that
strip natural oils from your dog’s coat.
Certi;ed Organic Paw Rescue
Certi;ed Organic Paw Rescue has healing, soothing and
moisturizing properties that help restore paws damaged
by weather or rough terrain. Safe if licked.