special projects at Pet Releaf based in Littleton, Colo., outlines how retailers can reassure
pet parents about CBD usage to calm their animals.
“In the cannabis plant family, we have hemp and marijuana—both in the cannabis
family but entirely different plants. What makes these plants different, biologically, is
the amount of THC. Any cannabis plant that contains 0.3 percent or less THC is
considered hemp and is legal within all 50 states. Anything higher is categorized as
marijuana which is not legal in all 50 states.”
When considering different options for feline calming aids, pet parents might not
understand that these products simply complement the naturally occurring processes in
their cats’ bodies. As any mammal’s body regulates the anxiety that it feels, the internal
endocannabinoid system releases chemicals that can quell nervous responses, explains
Adam ;i;rahi, marketing director at ;ort ;auderdale, ;la.-based ;iamond CB;.
“Within the endocannabinoid system lie cannabinoid receptors, which can be
considered the message receivers,” he says. “Chemical messages bind to these receptors,
creating a specific effect on the body. Typically, the body produces what is known as
Endocannabinoids, which are natural cannabinoids, as needed.”
These natural endocannabinoids, says ;i;rahi, are produced and break down ;uickly,
but when CBD products are administered, they remain in the body for a longer period
Controlling cat anxiety is now an issue of not only solving bad behavior and calming nerves, it’s about understanding the different causes of the problem. Whether through the use of
mimicking naturally occurring pheromones or e;ploring
other holistic approaches to sedation, manufacturers are
identifying solutions to maintain a calm demeanor in cats
based on understanding feline physiology.
While states across the nation continue to consider
laws or pass legislation legalizing marijuana, some
manufacturers of hemp-based, or cannabidiol ;CB;;,
calming products are enjoying greater social acceptance.
These companies are spreading the message that their
products offer calming benefits, without the psychoactive
side effects of tetrahydrocannabinol ;THC;, which is
found in marijuana. ;ikening the difference between
hemp and marijuana to lemons and oranges, Chelsea
Gennings, vice president of business development and
BY DOROTHY CROUCH
Blending science and nature, manufacturers are making calming aids to ensure
cats are relaxed and healthy.