PHOTO BY JACKF
complaints from customers who buy cages over the internet is that there are missing or
damaged pieces, and sometimes products are not returnable or it can take weeks for
a replacement. Pet stores can use this to their advantage by having the cage all set up
and ready to go home.
As space seems to be an issue for most pet stores, sometimes cages can be left in the
box if the exact same style is already out, although it is best to have as many colors of
that cage design on display as possible. If a cage is left in the box, be sure to pull it out
and check that it is not broken or missing anything, so the customer will not have any
issues when they get home. Also, a store that sells birds can offer to set up the cage for
free if the customer buys the bird there, or if they buy a complete setup.
Just like assembling a cage can be considered a service to customers, setting up the
inside of the cage properly with all the perches, toys, dishes and accessories correctly
positioned for a pet bird, can be a service that is very valuable for bird owners, and
something they cannot get from the internet. Offer this service for free if the new bird
owner is buying everything needed from your store. This is a great way to sell more
products, as well as ensure that the correct environment is achieved for that bird species.
Another complaint about buying from the internet is that the cage is cheaply made
A cage in a box is not going to sell, which means
store owners should take the cage out of the packaging
and assemble it, so it is ready to use when customers
see it. This is also a chance to check and see if there
is any damage or parts missing. One of the biggest
BY ROBYN BRIGHT
Retailers can best sell bird cages by staying up-to-date on the latest trends and
knowing what suits each species.