SPECIAL REPORT Spa Products
As salon appointments for humans have grown to include experiences beyond basic services, so have grooming visits for pets. But while many pet parents who seek the ultimate indulgences for their animals frequent high-end grooming spas, many consumers wish to recreate
these experiences at home, thus driving demand for spa-quality products in pet
stores. In response, manufacturers are using premium ingredients to elevate
standard products to a luxurious level that some human salons would envy.
A growing number of consumers are seeking to mirror their own
Selling the Spa Experience
Taking the home-grooming experience beyond a simple clean cut, retailers have identified the
demand for luxurious products to soothe and indulge pets.
By Dorothy CrouCh
PHOTO BY HAPPY MONKEY
